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Treat Your Feet to Something Sweet with Limited-Edition HARIBO x Crocs Collaboration

1. Crocs launched HARIBO Classic Clogs featuring gummi-inspired design. 2. Collaboration includes exclusive Goldbears Jibbitz™ charms for personalization. 3. Available for both kids and adults, appealing to a broad demographic. 4. HARIBO is a well-established brand, enhancing credibility and interest. 5. Launch on March 11, creates urgency for fans and collectors.

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FAQ

Why Bullish?

The collaboration taps into nostalgia and brand synergy, likely increasing sales and visibility.

How important is it?

Collaboration could boost customer engagement and sales, positive for brand perception.

Why Short Term?

Immediate interest from fans as the product is limited and time-sensitive.

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The candy collaboration includes gummi-inspired footwear and exclusive Goldbears Jibbitz™ charms, /PRNewswire/ -- HARIBO, the world's leading gummi brand, has teamed up with iconic global footwear brand, Crocs, to launch the all-new HARIBO Classic Clog. Inspired by HARIBO's iconic Goldbears, this limited-edition collaboration brings a playful twist to Crocs' beloved Classic Clog design, featuring a translucent, gummi-inspired design and exclusive Goldbears Jibbitz™ charms. HARIBO Classic Clogs With sizes for kids and adults, the HARIBO Classic Clog is the perfect way to add fun and flavor to your everyday style. The clogs feature an embossed sole with playful Goldbears details and pivoting HARIBO-branded heel straps for a secure and customizable fit. Designed to be lightweight, water-friendly and buoyant, they are also effortless to clean – making them perfect for daily wear. Plus, adult fans can personalize their pair with exclusive Goldbears Jibbitz™ charms, available in two sweet styles: oversized Goldbears and a Goldbears package charm, adding even more sweetness to every step. The kid-size Crocs come with permanent Goldbears Jibbitz™ so they can take their favorite Goldbears wherever they go. "The HARIBO Classic Clog is a fun collaboration that lets fans show off their love of Goldbears in a whole new way," said Seth Klugherz, vice president of marketing at HARIBO of America. "This collection captures the childlike happiness and nostalgia of everyone's favorite gummi bears." "At Crocs, we're all about embracing the unexpected," said Matias Infante, vice president of global marketing at Crocs. "Our collaboration with HARIBO is the perfect example of that—melding comfort, fashion, and self-expression with a dash of joy. It's everything our fans love and more!"Starting March 11, the HARIBO Classic Clog and Goldbears Jibbitz™ are available while supplies last so don't miss your chance to treat your feet. Shop HARIBO x Crocs before they're gone at crocs.com, select retailers and wholesale partners.About HARIBOHARIBO is the world's leading manufacturer of gummi products, most famous for our classic Goldbears. Globally, the business employs nearly 7,000 Associates and operates 16 production sites in 11 countries. A family-owned business with a century-long heritage, our founder, Hans Riegel, built HARIBO on a foundation of quality and inspiring moments of childlike happiness through our products. Established in 1920, HARIBO is the acronym that comprises our founder's name and the city in which the company was born (Bonn, Germany): HAns RIegel BOnn. We pride ourselves on making playful gummies that are meant to be shared so our inner-child can always experience joy through sweet treats. HARIBO global headquarters is in Grafschaft, Germany and its U.S. headquarters operates out of Rosemont, Ill. For more information, visit www.haribo.com.About Crocs, Inc.Crocs, Inc. (Nasdaq: CROX), headquartered in Broomfield, Colorado, is a world leader in innovative casual footwear for all, combining comfort and style with a value that consumers know and love. The Company's brands include Crocs and HEYDUDE, and its products are sold in more than 80 countries through wholesale and direct-to-consumer channels. For more information on Crocs, Inc. visit investors.crocs.com. To learn more about our brands, visit www.crocs.com or www.heydude.com. Individuals can also visit https://investors.crocs.com/news-and-events/ and follow both Crocs and HEYDUDE on their social platforms.Contact: Lauren TrifflerDirector of Corporate Affairs & Communications[email protected]SOURCE HARIBO WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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