1. Triller partners with BIG for NBA All-Star Weekend events. 2. Exclusive content produced featuring athletes and influencers on Triller app. 3. Aims to redefine digital entertainment amid TikTok uncertainty. 4. New creator studio enhances monetization and ownership for creators. 5. Triller's resurgence solidifies its role in culture and innovation.
Triller's partnerships and exclusive content can drive user growth and engagement, boosting ILLR's market position, similar to past trends seen with successful social media initiatives.
The collaboration with BIG and significant events can enhance Triller's visibility, drawing more users to the platform and positively impacting financial performance.
The strategic positioning during NBA events may lead to sustained user engagement and partnerships, influencing long-term growth over immediate results.
LOS ANGELES, Feb. 14, 2025 /PRNewswire/ -- Triller is making a powerful comeback by teaming up with NBA All-Star Baron Davis' Business Inside the Game (BIG) and influencer organization, REACH, for an exciting presence at NBA All-Star Weekend. BIG, known for its summits, workshops, and experiences connecting business and social enterprise, joined forces with Triller to create high-profile engagements. This collaboration will bring fans exclusive content, immersive experiences, and top-tier entertainment at the intersection of sports, music, and culture.
BIG and Triller will set up a temporary remote studio in San Francisco to produce exclusive Triller content featuring NBA athletes, artists, and sports business leaders. This premium content will be available exclusively on the Triller app, giving fans unparalleled access to the biggest names in the industry.
"NBA All-Star Weekend is the perfect stage for Triller to showcase its commitment to culture, sports, and innovation. We are thrilled to partner with BIG and REACH to create a dynamic and immersive experience for fans and industry leaders alike," said Sean Kim, CEO of Triller App.
"Triller isn't just back - it's better than it's ever been. This partnership underscores Triller's place at the forefront of culture and innovation. We are excited to collaborate with Triller as they continue their incredible resurgence, offering unique and powerful storytelling opportunities for athletes, artists, and entrepreneurs alike," said Baron Davis, CEO of BIG and a long-time Triller collaborator and investor.
The Triller app has recently undergone a major transformation, unveiling a sleek redesign that has ignited a surge of creators and celebrities flocking to the platform. As uncertainty around TikTok grows, Triller has cemented itself as the go-to destination for music, sports, and culture. With top influencers, athletes, and musicians embracing the platform, Triller is redefining digital entertainment.
"With a new creator studio and fund designed to give creators greater ownership and monetization opportunities, this is just the beginning of Triller's new era," said Antoine Grant, General Partner at Evercurrent Brands. "NBA All-Star Weekend is Triller's opening game - we're building a space where athletes, artists, and influencers can take control of their content, collaborate, and create game-changing work on their own terms."
Some of the biggest names in social media, sports, and culture will be in attendance at NBA All-Star Weekend, including 14-year-old culinary sensation Cooking with Kian, Women's Basketball stars including Lauren Fitzmaurice and Mia Mastrov, and Latinx mental health activist and content creator Joseph Arujo, among many others.
With over 6 million social media followers, REACH CEO Dylan Huey will also attend the event. "Partnering with Triller for NBA All-Star Weekend is an incredible opportunity to bring together top creators, athletes, and industry leaders in a way that pushes digital entertainment forward," said Huey.
As uncertainty around TikTok grows, Triller has cemented itself as the go-to destination for music, sports, and culture. The NBA All-Star Weekend collaboration with BIG is yet another milestone solidifying Triller's dominance in the industry and setting the stage for even bigger things to come.
Stay tuned for behind-the-scenes access and exclusive content from Triller. Follow us for live updates and join the conversation using #BIGTrillerAllStarWeekend.
Download Triller now to stay tuned on all the events and all the creators, celebrities, and athletes that will be in attendance.
Business Inside The Game (BIG) is a members-only platform that offers its community networking and thought leadership events, access to a pipeline of investment opportunities, as well as meaningful connections with like-minded professionals. Founded by investor and two-time NBA All-Star Baron Davis, BIG represents the eyes and ears of culture in driving innovation in sports, entertainment and technology.
Triller Group is a US-based company that operates two main businesses: the newly merged US-based social media operations (Triller Corp.), and the legacy operations of the Company in Hong Kong ("AGBA"). Triller Corp. is a next-generation, AI-powered, social media and live-streaming event platform for creators.
This press release contains forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or performance, and underlying assumptions and other statements that are other than statements of historical facts.
For more information, please visit www.triller.co and www.agba.com.