1. Tripadvisor forecasts a busy travel season with 63% excitement. 2. Gen Z and Millennials travel 38% more than older generations. 3. Top summer destinations include Cancun, Las Vegas, and Fort Walton Beach. 4. 83% prioritize activities, with Gen Z booking more experiences. 5. 57% plan to book activities ahead of their trips.
Increased interest in travel boosts Tripadvisor's platform usage and advertising revenue. Historically, improved traveler sentiment correlates with stock price rises, as seen in 2021 post-COVID revival.
The article highlights a significant uptick in travel enthusiasm, crucial for TRIP's growth. Historical data supports that increases in travel sentiment directly impact TRIP's valuation and performance.
With summer travel approaching, increased bookings can quickly affect TRIP's revenue. Seasonal patterns suggest immediate impacts from rising interest in domestic and international travel.
NEEDHAM, Mass., May 15, 2025 /PRNewswire/ -- Tripadvisor, the world's largest travel guidance platform, predicts a busy travel season according to the brand's annual Summer Travel Index, released today, with 63% indicating excitement for the upcoming travel season.
Tripadvisor's Summer Travel Index uncovers the top and trending summer destinations for 2025, with the most popular locations from 2024 still leading the way again for US travelers such as Las Vegas and Cancun. Now trending for summer 2025 are cities including Fort Walton Beach, Florida and Punta Sam, Mexico which topped the list. New data from the report also shows that Gen Z and Millennials are 38% more likely to travel both domestically and internationally compared to Gen X and Boomers.
This year's data indicates that US travelers are looking for a blend of bustling city activities and laid-back beach vacations for their summer travels both internationally and domestically.
Activities and experiences are a top priority for travelers of all ages, with 83% reporting that it's an important part of their travel budget. Most travelers (89%) are planning up to five activities. Gen Z respondents are more likely to book six or more activities compared to older age group respondents (14% versus older age group average of 9%).
While every generation prioritizes relaxation, older respondents do so more than younger ones: 56% of older generations (Boomers and Gen X) versus 47% for Millennials and Gen Z. Conversely, younger respondents are significantly more likely to want to have an adventure and explore different cultures than older generations.
"Summer travel is all about making memories with friends, family and loved ones – and planning those special trips is a highlight of the year for so many travelers," said Hilary Fischer-Groban, Head of Research & Insights at Tripadvisor.
Planning ahead with a travel guidance platform like Tripadvisor helps ensure travel plans run smoothly and that experiences go according to plan. In fact, 57% of travelers report that they will book activities ahead of their vacations, and Gen Z and millennials are 78% more likely to book on-trip activities in advance (71% vs 40% older age groups).
The data cited in this release was gathered and analyzed from two key sources:
Tripadvisor, the world's largest travel guidance platform*, helps millions of people each month** become better travelers, from planning to booking to taking a trip. Travelers across the globe use Tripadvisor's website and app to discover where to stay, what to do and where to eat based on guidance from those who have been there before. With more than a billion reviews and contributions, travelers turn to Tripadvisor to find deals on accommodations, book experiences, reserve tables at delicious restaurants and discover great places nearby.
Tripadvisor LLC is a wholly owned subsidiary of Tripadvisor, Inc. (Nasdaq: TRIP). The subsidiaries of Tripadvisor, Inc. own and operate a portfolio of travel media brands and businesses, operating under various websites and apps.
* Source: SimilarWeb, unique users de-duplicated monthly, May 2025
** Source: Tripadvisor internal log files