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Truist Merchant Engage powers SMB growth in bank's latest payments suite expansion

1. Truist launched Merchant Engage to streamline SMB operations. 2. Platform enhances integrated financial services with real-time insights. 3. U.S. merchant acquiring market is valued at approximately $40 billion. 4. Truist is the first U.S. bank to deploy the Pollinate platform. 5. The rollout emphasizes Truist's commitment to innovative payments technology.

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FAQ

Why Bullish?

The introduction of Merchant Engage addresses significant market needs and can attract more SMB clients, enhancing revenues. Historical trends show that innovation in banking services can positively influence stock performance.

How important is it?

This development could establish Truist as a leader in SMB banking solutions, significantly influencing business growth and stock performance. The focus on integrated services aligns with market demands, enhancing their competitive edge.

Why Long Term?

The full rollout extends through 2026, suggesting sustained growth potential as integration solidifies. Similar past initiatives, like mobile banking advancements, showed prolonged positive impacts on service adoption and stock price.

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FISVMANAVWFC
New platform, powered by Pollinate, unifies business banking and merchant services to simplify operations and deliver intelligent insights , /PRNewswire/ -- Truist Financial Corporation (NYSE: TFC) today unveiled Truist Merchant Engage, a new integrated merchant services platform designed to help small and medium-sized businesses (SMBs) streamline operations, gain real-time insights and scale with certainty. The launch marks a significant expansion of Truist's payments product suite and underscores the company's commitment to delivering modern, scalable technology that deepens client relationships and drives focused growth. This milestone reinforces Truist's ongoing investment in innovative payments technology — built to meet evolving client needs and position the bank at the forefront of digital financial services. The rollout, which began in late June and will continue into early 2026, marks a major step in Truist's journey to modernize business banking and deliver integrated, insight-driven solutions. It also marks the U.S. debut of the Pollinate platform, with Truist as the first U.S. bank to bring this solution to market. Truist Merchant Engage offers a smarter approach to serving business clients by unifying core financial services and merchant solutions into a single, intuitive digital experience. The platform features real-time dashboards, dynamic onboarding, product discovery and self-service tools that simplify operations and unlock insights. Many of the over 30 million SMBs in the U.S. — representing 99% of all businesses — still rely on non-integrated payments and business services providers, costing them up to a full day each week in administrative tasks. Valued at approximately $40 billion, the U.S. merchant acquiring market presents a significant opportunity. "At Truist, our approach to payments is built on simplicity, speed, and safety — principles that guide how we create meaningful value for our clients," said Truist Head of Enterprise Payments Chris Ward. "Truist Merchant Engage is more than a product — it's a reflection of our purpose-driven commitment to lead the industry with integrated solutions that help businesses thrive. By unifying business banking and merchant services into one seamless experience, we're enabling SMBs to operate more efficiently, make data-driven decisions and grow with confidence." "Our partnership with Truist is about helping a forward-looking institution deliver on its promise to small and medium-sized business customers," said Pollinate CEO Fiona Roach Canning. "Banks have the product breadth to serve SMBs better than anyone — but what's been missing is the experience layer to unify merchant acquiring with business banking. Pollinate helps banks bring this together in a way that's intuitive, intelligent and built for modern business owners." About Truist Truist Financial Corporation is a purpose-driven financial services company committed to inspiring and building better lives and communities. Headquartered in Charlotte, North Carolina, Truist has leading market share in many of the high-growth markets in the U.S. and offers a wide range of products and services through wholesale and consumer businesses, including consumer and small business banking, commercial and corporate banking, investment banking and capital markets, wealth management, payments, and specialized lending businesses. Truist is a top-10 commercial bank with total assets of $536 billion as of March 31, 2025. Truist Bank, Member FDIC. Learn more at Truist.com. About Pollinate Founded in 2017, Pollinate is a global fintech dedicated to ensuring that banks are at the heart of every Small and Medium-sized Business (SMB). Pollinate's proprietary, digital experience platform enables banks to better integrate merchant acquiring with business banking for their SMB customers. This platform brings together a comprehensive suite of bank and third-party products for SMBs through a single, bank-owned solution. Pollinate's platform is trusted by banks and their merchants around the world. The company's investors include Mastercard, NatWest, NAB, CIBC, Fiserv, EFM Asset Management, and Insight Partners. SOURCE Truist Financial Corporation WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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