1. Truist Wealth enhances digital capabilities with InvestCloud partnership. 2. New platform offers unified digital experience and secure portfolio access. 3. Clients gain self-directed trading and advanced research tools. 4. This initiative supports client-centric wealth management solutions. 5. Truist remains a leading commercial bank with significant assets.
FAQ
Why Bullish?
The announcement of enhanced digital services may attract new clients and increase assets under management, echoing similar past initiatives by financial institutions that resulted in stock price increases. For instance, when major banks improved their tech offerings, they often saw a positive impact on investor sentiment and share price.
How important is it?
The article highlights a significant strategic move to improve customer experience, which is critical in a competitive market. Investment in digital capabilities could lead to improved profitability and market share, making it highly relevant to TFC's valuation.
Why Long Term?
Digital transformation initiatives typically yield gradual benefits that enhance customer retention and acquisition over time. Looking at historical trends, other banks that embraced technology saw sustained growth in both customer loyalty and profitability.
Updated wealth platform focused on seamless client experience
CHARLOTTE, N.C., Dec. 10, 2025 /PRNewswire/ -- Truist Wealth, the private wealth business of Truist Financial Corporation (NYSE:TFC), is proud to announce a leap forward in its digital transformation journey, powered by InvestCloud, a global leader in wealth technology focused on delivering more meaningful outcomes for clients. This strategic partnership marks a key moment in Truist Wealth's multi-year investment to deliver a differentiated and client-centric digital experience.
Truist Wealth's enhanced platform brings a suite of advanced digital capabilities directly to clients' fingertips, including:
- Unified digital experience: Truist Wealth clients benefit from a modern, secure interface that is integrated into Truist Mobile Banking and Online Banking.
- Seamless and secure portfolio access: Clients enjoy access to their investment accounts and consolidated portfolio views, empowering them to manage their wealth with greater transparency and control.
- Self-directed trading: The platform enables clients who choose self-directed investment accounts to independently execute trades across equities, ETFs, mutual funds, and options.
- Advanced research tools: Integrated Truist Investment Advisory Group macroeconomic research, along with market research capabilities, equip clients to make confident investment decisions.
"Truist Wealth is focused on meeting clients where they are on their investment journeys," said Heather Magaha, Head of Wealth Strategic Partnerships and Delivery for Truist Wealth. "This investment is instrumental in delivering our purpose through innovative digital solutions, enabling time-saving self-service features and enhancing the overall client experience."
The digital wealth solutions from InvestCloud unify data from multiple systems, providing clients with a holistic view of their financial lives, and self-directed trading capabilities support those who want to manage and execute trades. By simplifying financial management and enabling seamless digital engagement, Truist Wealth is unlocking new levels of convenience and personalization for its clients.
"We're proud to partner with Truist to deliver an inspired digital experience that supports clients at every stage of their wealth management journey," said Dan Bjerke, President, Digital Wealth at InvestCloud. "This implementation highlights our joint commitment to innovation and a digital-first approach to client service."
About Truist
Truist Financial Corporation is a purpose-driven financial services company committed to inspiring and building better lives and communities. Headquartered in Charlotte, North Carolina, Truist has leading market share in many of the high-growth markets in the U.S. and offers a wide range of products and services through wholesale and consumer businesses, including consumer and small business banking, commercial and corporate banking, investment banking and capital markets, wealth management, payments, and specialized lending businesses. Truist is a top-10 commercial bank with total assets of $544 billion as of Sept. 30, 2025. Truist Bank, Member FDIC. Equal Housing Lender. Learn more at Truist.com.
About Truist Wealth
Truist Wealth delivers holistic wealth management solutions to affluent, high, and ultra-high net worth individuals, families, and business owners across the U.S. and abroad. Truist Wealth provides distinct solutions for individuals and businesses through the following affiliates: Banking products and services, corporate trust, escrow, and institutional investment management services to public, private, and nonprofit organizations provided by Truist Bank, Member FDIC. Securities, brokerage accounts, and/or annuities offered by Truist Investment Services, Inc., member FINRA, SIPC, and a licensed insurance agency. Investment advisory services offered by Truist Advisory Services, Inc. and affiliated SEC registered investment advisers.
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SOURCE Truist Financial Corporation