TTEC Recognized as a Major Contender in 2025 Everest Group Sales Services Assessment
AUSTIN, Texas, Dec. 11, 2025 — TTEC Holdings, Inc. (NASDAQ: TTEC), a premier global innovator in customer experience (CX) technology and services, has been distinguished as a Major Contender in the Everest Group Sales Services (B2B & B2C) PEAK Matrix® Assessment for 2025. This acknowledgment marks a significant milestone for TTEC, as it is the first evaluation of the company's comprehensive RevGen capabilities by Everest Group.
Major Contender Status Highlights TTEC's Strengths
In the Everest Group PEAK Matrix®, service providers are classified into categories: Leaders, Major Contenders, and Aspirants. Major Contenders, such as TTEC, are recognized for their robust capabilities across both B2B and B2C sales, delivering scalable engagement models, a growing international presence, competitive innovation, and measurable value for clients.
“TTEC has been recognized as a Major Contender in Everest Group’s B2B Sales Services PEAK Matrix® Assessment 2025 for its comprehensive portfolio spanning inside sales, sales enablement, account management, and after-sales services,” stated Sharang Sharma, Vice President at Everest Group.
TTEC has established partnerships with prominent vendors, including Salesforce, Outreach.io, Cresta, ZoomInfo, and Ambition, reinforcing its tech-enabled service offerings.
TTEC's Impressive Performance in Sales Services
The 2025 assessment by Everest Group recognizes TTEC's end-to-end sales services portfolio, which covers:
- Outbound demand generation
- Inside sales
- Channel enablement
- Revenue operations
- Post-sales growth
TTEC received accolades for its technology-enabled global delivery model, backed by strategic investments in AI, automation, and data-driven sales orchestration.
“Being named a Major Contender underscores the momentum of our RevGen portfolio and the value we create for clients every day,” remarked Simon Dillsworth, TTEC SVP of RevGen and Automotive. “We’re not just improving sales outcomes—we’re shaping the future of customer engagement, driving smarter conversions, stronger pipelines, and lasting growth.”
Understanding the PEAK Matrix® Framework
The PEAK Matrix® by Everest Group provides a proprietary benchmark for assessing service providers based on:
- Market Impact: Scale, growth, client footprint, business outcomes
- Vision & Capability: Portfolio, innovation, delivery, global reach
The 2025 assessment evaluated 24 B2B and 14 B2C providers globally, illustrating the rapid transformation of the sales services industry as companies leverage AI-enabled, insight-driven engagement models to enhance revenue growth.
About TTEC
TTEC (pronounced T-TEC) Holdings, Inc. (NASDAQ: TTEC) is a leading global innovator in customer experience technology and services, focusing on AI-enabled digital CX solutions. Our comprehensive services span the entire enterprise, addressing every virtual interaction channel to enhance the customer journey.
Founded in 1982, TTEC's commitment to CX excellence consistently secures high client, customer, and employee satisfaction ratings worldwide. With a presence on six continents, TTEC combines cutting-edge technology with human engagement to deliver exceptional customer experiences and measurable business results.
About Everest Group
Everest Group is a renowned global research firm aiding business leaders in making informed decisions. Their PEAK Matrix® assessments provide vital analysis and insights required for selecting global service providers, locations, and market solutions. Visit www.everestgrp.com for more information.