StockNews.AI
USB
StockNews.AI
210 days

U.S. Bank Launches New Smartly Visa Signature Ad Campaign Featuring Peyton Manning

1. U.S. Bank launched a campaign for the Smartly Visa Signature Card featuring Peyton Manning. 2. The card has no annual fee, offering cash back with no spending caps. 3. National TV ads started during the College Football Playoff National Championship. 4. Smartly card maximizes rewards when linked to U.S. Bank Smartly Savings account. 5. U.S. Bancorp reported $678 billion in assets and recognition for ethical practices.

4m saved
Insight
Article

FAQ

Why Bullish?

The marketing campaign with Manning could boost customer interest and card sign-ups.

How important is it?

The campaign enhances U.S. Bank's brand image, potentially increasing market competitiveness.

Why Short Term?

Immediate visibility from TV ads could influence short-term customer behavior.

Related Companies

USBVMA
MINNEAPOLIS--(BUSINESS WIRE)--U.S. Bank has launched a new Smartly™ Visa Signature® Card advertising campaign featuring NFL Hall of Fame quarterback Peyton Manning. In it, Manning’s new hobby is fully realized with help from the Smartly card – a credit card with no annual fee that offers cash back on every purchase, with no spending caps, when paired with a U.S. Bank Smartly® Savings account. The campaign kicked off with a national TV commercial during the College Football Playoff National Championship game on January 20 and includes television, digital and social media ads. A second TV spot featuring Manning and his Smartly card will air later in 2025. In the new TV ad, Manning buys bird watching supplies, a camera, a backpack and additional gear to help him spot birds in their natural habitat. A curious neighbor observes Manning enjoying his new bird watching hobby, and together they decide to scan the skies, fully kitted, thanks to the Smartly card. The spot ends with the tagline, “No matter what you buy, earn more, Smartly with the U.S. Bank Smartly Visa Signature Card.” Launched in late 2024, the U.S. Bank Smartly Visa Signature Card works together with U.S. Bank Smartly Savings to maximize credit card rewards while also providing a competitive rate savings account based on total eligible balances with U.S. Bank. “Peyton’s passion for everything he does, while highlighted in a light-hearted way for our campaign, reflects the passion we have for providing our clients with amazing financial service products to improve their lives,” said Steve Mattics, head of Retail Payment Solutions at U.S. Bank. About U.S. Bank U.S. Bancorp, with more than 70,000 employees and $678 billion in assets as of December 31, 2024, is the parent company of U.S. Bank National Association. Headquartered in Minneapolis, the company serves millions of customers locally, nationally and globally through a diversified mix of businesses including consumer banking, business banking, commercial banking, institutional banking, payments and wealth management. U.S. Bancorp has been recognized for its approach to digital innovation, community partnerships and customer service, including being named one of the 2024 World’s Most Ethical Companies and Fortune’s most admired superregional bank. Learn more at usbank.com/about. Disclosures Loans and lines of credit are offered by U.S. Bank National Association. Deposit products are offered by U.S. Bank National Association. Member FDIC. Editor’s Note: The content of this press release is accurate as of publication on January 21, 2025, and may have changed. For the latest product information, refer to the U.S. Bank Smartly™ Visa Signature® Card product page.

Related News