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U.S. Bank Shield™ Visa® Card offers 0% intro APR for 24 billing cycles

1. U.S. Bank launched the Shield™ Visa® Card with a 0% introductory APR. 2. This card enhances U.S. Bank's payment products for consumers and businesses.

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FAQ

Why Bullish?

The introduction of a competitive credit card can increase transaction volumes and revenues for Visa, benefiting from card processing fees. Historical trends show that new consumer credit offerings tend to boost associated payment networks' volumes.

How important is it?

The launch indicates strengthening competition in the credit card market, which can affect Visa's market share and growth potential. As a key player in the card processing industry, developments in competitor offerings are vital for Visa.

Why Short Term?

The immediate impact is likely to be seen as customers start utilizing this card, driving transactions. However, longer-term effects depend on customer retention and U.S. Bank's continued marketing efforts.

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VUSBAXPMA
MINNEAPOLIS--(BUSINESS WIRE)--U.S. Bank, a leading provider of payment services and solutions, today announced a new consumer credit card to complement its growing portfolio of payment products for consumer and business banking clients: the U.S. Bank Shield™ Visa® Card. This card offers a market-leading introductory 0% APR on purchases and balance transfers for the first 24 billing cycles (as of March 17,2025). After that, it has a variable APR, currently 17.74% to 28.74%. Additionally, the Shi.

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