Uber made a big change to how it prices trips. It might be the real secret to the company's turnaround.
1. UBER's upfront pricing strategy boosts profits but reduces driver pay. 2. Study indicates pricing changes fueled a 300% stock rally since 2020. 3. Drivers now earn less while UBER sees higher fare take rates. 4. Implementation of upfront pricing has improved financial results and transparency. 5. Economic analysis reveals UBER excels in price discrimination algorithms.