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UGG Launches New GoldenRise Sandal Featured on HANNI as Spring/Summer 2025 Global Brand Ambassador

1. UGG® launches GoldenRise sandals as part of Spring/Summer 2025 campaign. 2. Musician HANNI fronts the new campaign, enhancing brand visibility.

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FAQ

Why Bullish?

New product launches often increase brand interest and generate sales. Similar past campaigns with celebrities have boosted DECK's stock performance.

How important is it?

New product launches and celebrity endorsements typically have a significant impact on sales.

Why Short Term?

The upcoming Spring/Summer 2025 collection will drive immediate sales and consumer engagement.

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HANNINKEADIDAS
SANTA BARBARA, Calif.--(BUSINESS WIRE)--Southern California-based global lifestyle brand UGG® (a division of Deckers Brands [NYSE: DECK]) evolves its sandal offering with the new GoldenRise, a three-in-one platform style. In a Spring/Summer 2025 global campaign fronted by HANNI, the musician returns to be the global face of the brand's new campaign, which highlights the wearability of the customizable silhouette throughout the ultimate summer day. Rooted in joy, renewal, vibrancy, and warmth, U.

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