UiPath, a global leader in agentic automation, today announced the appointment of Michael Atalla as its new Chief Marketing Officer. Atalla will oversee all facets of the company's global marketing strategy – including brand, performance, demand generation, and communications – playing a central role in elevating UiPath's leadership in agentic AI and orchestration, delivering high-impact solutions, powered by agentic automation, to transform complex business processes and improve outcomes.
"I'm excited to join UiPath at this pivotal moment in its journey," said Atalla. "The company's vision, platform, and leadership form a powerful combination to help customers across industries and the globe realize the full potential of AI. This is a transformative moment in technology, and I am excited to bring my experience to build on UiPath's success and cement its leadership in shaping the agentic revolution and the future of automation."
Atalla brings more than 20 years of marketing leadership from some of the world's most innovative companies. Most recently, he served as senior vice president and head of Worldwide Marketing at F5, an application security and delivery company, leading marketing execution and impact for the last four years. Prior to joining F5, he founded and led The MJJM Group, aiding early-stage founders achieve their initial funding and growth objectives. Atalla also spent nearly 15 years at Microsoft in various marketing leadership roles, playing an instrumental role in leading the evolution of Microsoft Office from an on-premise technology to Office 365, the leader in cloud productivity services. Additionally, he has been deeply involved in supporting the efforts of City Year Seattle and the Yellow Wood Academy, focused on improving education equity and access across racial and neurodiversity boundaries.
"This next chapter in our story depends on our ability to combine stories of real-world success with industry-defining solutions and partners to bring value to our customers," said UiPath Founder and CEO Daniel Dines. "Michael brings deep product marketing expertise and technical credibility, making him the ideal leader to help us transform customer outcomes and drive the agentic category leadership that will define our future. He understands how to build brands that move markets, and he shares our belief in the transformational power of AI agents – a belief that defines how UiPath will empower customers in the agentic AI era with clarity, urgency, and impact."
About UiPath
UiPath (NYSE:PATH) is a global leader in agentic automation, empowering enterprises to harness the full potential of AI agents to autonomously execute and optimize complex business processes. The UiPath Platform™ uniquely combines controlled agency, developer flexibility, and seamless integration to help organizations scale agentic automation safely and confidently. Committed to security, governance, and interoperability, UiPath supports enterprises as they transition into a future where automation delivers on the full potential of AI to transform industries. For more information, visit www.uipath.com.
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