UK may require Google to give users alternative search options and rank its results ‘more fairly'
1. UK regulator may designate Google as having strategic market status. 2. New rules could enforce fair ranking and user data control. 3. Google search dominates UK, accounting for over 90% of queries. 4. Over £33,000 spent per advertiser on Google search ads last year. 5. CMA to decide on the designation by October 13.