UK's CMA slaps Google Search and its 90%+ market share with an antitrust investigation

1. CMA launches investigation into Google's market dominance in search and advertising. 2. Investigation focuses on competition, AI search advancements, and consumer data usage. 3. Google's search holds over 90% market share in the UK, raising antitrust concerns. 4. Potential remedies include business break-ups or opening search results to competitors. 5. CMA notes effective competition could lower search advertising costs for households.