Ulta Beauty’s troubles have ‘likely reached a bottom,’ Goldman Sachs says, but other analysts cite these threats - MarketWatch

1. Goldman Sachs upgraded ULTA shares to buy, indicating likely bottoming performance. 2. ULTA's app downloads increased by 9%, signaling potential customer interest growth. 3. Competitor Kohl’s faces challenges, possibly limiting pressure on ULTA's sales. 4. ULTA's recent sales strategies include enhancing store presentation and online options. 5. Jefferies analysts caution against rising e-commerce competition from Amazon and TikTok.