Ulta Beauty's UB Marketplace And What It Means For Consumers And Brands
1. Ulta launched UB Marketplace, enhancing its platform with 100+ new brands. 2. The strategy aims to improve customer experience and brand visibility. 3. Ulta anticipates revenue growth, projecting $12.1 billion in sales for 2025. 4. The exit from Target partnership is expected to have minimal impact. 5. Marketplaces provide agility and meet the demand for newness in beauty.