Unilever's new CEO is shaking up the company with sharp cuts at the top: 'We are fed up with mediocrity'
1. Unilever shifts to a category-led strategy from a geography-led approach. 2. CEO Fernando Fernandez plans to replace a quarter of top 200 leaders. 3. The company has cut 18% of its white-collar jobs in 18 months. 4. Fernandez emphasizes accountability and faster decision-making in leadership. 5. Performance incentives have been raised significantly for better results.