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Unilever's new CEO is shaking up the company with sharp cuts at the top: 'We are fed up with mediocrity'

1. Unilever shifts to a category-led strategy from a geography-led approach. 2. CEO Fernando Fernandez plans to replace a quarter of top 200 leaders. 3. The company has cut 18% of its white-collar jobs in 18 months. 4. Fernandez emphasizes accountability and faster decision-making in leadership. 5. Performance incentives have been raised significantly for better results.

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FAQ

Why Bullish?

The strategic shift and leadership changes could drive performance improvements, akin to restructurings seen at other firms like Procter & Gamble, which resulted in increased stock performance post-restructuring.

How important is it?

Leadership changes and strategic shifts are critical for Unilever’s adaptability in the competitive market, influencing investor confidence and market dynamics.

Why Long Term?

As Unilever's organizational changes take hold, sustainable growth and market repositioning benefits will accrue over time, similar to historical examples in the consumer goods sector.

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