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Upwork is buying its way into corporate staffing beyond freelancers

1. Upwork has acquired Bubty and is set to acquire Ascen. 2. These acquisitions aim to create an enterprise-focused business. 3. New services will target compliance and staffing needs for larger companies. 4. Enterprise business currently accounts for $100 million of Upwork's $750 million annual revenue. 5. This move is to enhance Upwork's market positioning and customer offerings.

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FAQ

Why Bullish?

The acquisitions indicate strong growth potential, diversification of services, and a positive market response, similar to other companies that expanded their service portfolios leading to share price increases.

How important is it?

The strategic acquisitions indicate a shift toward long-term growth in enterprise solutions, likely influencing investor perception positively.

Why Long Term?

Building a new business unit and enhancing capabilities can lead to sustained revenue growth, as seen with other tech firms enhancing enterprise solutions over time.

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