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US DoJ wants Google to sell two of its ad products

1. DOJ proposes Google sell AdX and DoubleClick for Publishers to restore competition. 2. Google found guilty of maintaining monopoly power in digital advertising. 3. The proposal requires Google to open ad tools to third-party products. 4. Google claims DOJ's measures will harm publishers and advertisers. 5. Company faces multiple antitrust pressures, including potential sale of Chrome.

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FAQ

Why Bearish?

Antitrust actions may hinder advertising revenue, affecting overall financials.

How important is it?

Increased regulatory scrutiny could significantly impact GOOG’s market performance and investor confidence.

Why Long Term?

Regulatory changes could reshape Google’s ad business and market positioning over time.

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