US health secretary says McDonald's should be incentivized to use beef tallow in Big Macs

Why Bullish?

Emphasizing flavor could attract more customers, similar to trends boosting gourmet fast food.

How important is it?

The suggestion could lead to a favorable shift in consumer perception and demand for McDonald's offerings.

Why Short Term?

Consumers may respond quickly to improved product appeal, influencing sales in the immediate future.

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