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USA TODAY Movie Meter Opens for Rating

1. USA TODAY launched its first Movie Meter for audience ratings. 2. Participants will rate Oscar-nominated films from February 12 to March 3. 3. Rick Suter emphasized amplifying audience opinions in film ratings.

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Why Bullish?

The launch of the Movie Meter could enhance GCI's audience engagement, similar to previous initiatives. Past media engagement strategies have positively influenced Gannett’s market visibility.

How important is it?

The introduction of a new audience-driven platform could significantly impact Gannett's brand perception and revenue streams. Such initiatives typically lead to lasting brand loyalty and engagement improvements.

Why Long Term?

Sustained audience participation could lead to increased advertising and sponsorship revenue over time. Previous campaigns indicating broader audience interaction showed longer-term growth trajectories.

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USA TODAY Movie Meter Opens for Rating

The inaugural program invites film lovers to designate their own “Film of the Year”

New York, NY--()--USA TODAY, part of Gannett Co., Inc. (NYSE: GCI), officially launched the first-ever USA TODAY Movie Meter, a new platform that empowers movie enthusiasts to rate which film they believe deserves to be awarded “Film of the Year.” Placing emphasis on the opinions of everyday movie lovers, USA TODAY Movie Meter gauges audience sentiment towards the esteemed films nominated in the Best Picture category by the Academy of Motion Picture Arts and Sciences for the Academy Awards.

Today through March 3, 2025, at 1 a.m. EST, Movie Meter participants can register, watch the 10 Oscar-nominated trailers and rate all the eligible movies on a scale from 1-5 to determine USA TODAY’s inaugural Movie Meter winner. The Movie Meter winner will be announced live on "NBC's TODAY" and on moviemeter.usatoday.com the morning of March 3.

“We are excited to officially launch the inaugural USA TODAY Movie Meter program, building upon the success of the beloved USA TODAY Ad Meter platform,” said USA TODAY Movie Meter Editor, Rick Suter. “As we aim to amplify the opinions of our audience across the USA TODAY Network, we look forward to seeing the public’s sentiment among this year’s most acclaimed films.”

To register as a Movie Meter panelist and participate in the ratings, visit moviemeter.usatoday.com.

Studios interested in USA TODAY Movie Meter sponsorship, please contact Vanessa Warner at vwarner@gannett.com.

ABOUT USA TODAY

Since its introduction in 1982, USA TODAY has been a cornerstone of the national media landscape under its recognizable and respected brand. It also serves as the foundation for our newsroom network which allows for content sharing capabilities across our local and national markets. Through USA TODAY, we deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Across our digital platforms we reach an audience of approximately 79 million unique visitors each month (based on December 2023 Comscore Media Metrix®).

ABOUT GANNETT

Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. We endeavor to deliver essential content, marketing solutions, and experiences for curated audiences, advertisers, consumers, and stakeholders by leveraging our diverse teams and suite of products to enrich the local communities and businesses we serve. Our current portfolio of trusted media brands includes the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow, and USA TODAY NETWORK Ventures, our events division, creates impactful consumer engagements, promotions, and races.

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Contacts

MEDIA CONTACTS
Lark-Marie Antón
Chief Communications Officer
(646) 906-4087
lark@gannett.com

Heather Gidaly
Senior Director, Communications
(845) 304-3282
hgidaly@gannett.com

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