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Utz Launches Limited Edition Lemonade Potato Chips

1. Utz launches lemonade-flavored potato chips, benefiting children's cancer charity. 2. The new flavor aims to enhance summer sales and brand visibility.

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FAQ

Why Bullish?

The innovative product and partnership may drive sales growth, similar to previous successful launches.

How important is it?

This collaboration can enhance brand image and attract consumers, but market performance remains to be seen.

Why Short Term?

Immediate sales boost anticipated in summer; however, sustainability depends on market reception.

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HANOVER, Pa.--(BUSINESS WIRE)-- #UTZLEMONADEPOTATOCHIPS--Utz®, a leading U.S. salty snack brand, has teamed up with Alex's Lemonade Stand Foundation, the largest independent childhood cancer charity in the U.S., to introduce its latest innovation: lemonade-flavored potato chips. The new Utz Lemonade Potato Chips combine the tangy sweetness of lemonade with the classic salty crunch of Utz potato chips, delivering a bold, unique flavor experience. “Just in time for summer, Utz Lemonade Potato Chips bring together the nost.

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