1. VENU plans a blockchain service by 2026 for fan engagement. 2. The service aims to redefine digital ownership in entertainment. 3. CEO Roth envisions 25 new venues by 2030, boosting ticket sales. 4. Tokenization could enhance the utility of event access and fan experiences. 5. A digital layer may unify benefits across VENU's properties.
The innovative approach to blockchain & tokenization aligns with market trends, similar to how companies like AMC benefited from digital ticketing strategies, potentially leading to increased engagement and revenue streams for VENU.
The blockchain initiative could differentiate VENU in the competitive entertainment sector, enhancing its market value. Given the increasing investment in digital solutions, the chances of substantial growth and positive market reception are high.
The planned digital service rollout is set for early 2026, suggesting sustained growth impact as the business model evolves. Historical precedents show that digital transformation projects, such as Ticketmaster's adoption of technology, take time to realize full value.
Venu Holding Corporation ("VENU" or the "Company") (NYSE:VENU), a developer, owner, and operator of upscale live music venues and premium hospitality destinations, announced today its intention to launch a digital, blockchain-powered service in early 2026 to extend VENU's entertainment ecosystem into homes, mobile phones, automobiles, and beyond through new, tokenized layers of membership and rewards for music fans. Leveraging cutting-edge blockchain technologies through partnerships with crypto industry leaders, the service is intended to redefine the concept of digital ownership, allowing fans to engage more directly with the Company's planned soft ticketing platform - a model that reflects growing demand for flexible, digital-first access to live entertainment.
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VENU's Ford Amphitheater in Colorado Springs, CO
J.W. Roth, Founder, Chairman, and CEO of VENU, explained, "VENU intends to own the narrative around digital engagement with fans, dramatically improving live-streamed entertainment while unlocking totally new experiences for fan ownership. As we continue to roll out our physical VENU platform, with the opening of three new amphitheaters in 2026 and a target of 25 amphitheaters and 15 indoor entertainment complexes by 2030, we will own over 350,000 seats, which should equate to over 20 million annual tickets sold with over $2 billion in gross ticket sales volume."
"One of the most exciting opportunities in financial technology is ‘real world asset' tokenization – the opportunity to use a technology wrapper to bring tangible goods or services to the blockchain, supercharging their utility. The first use-case to achieve product-market fit was dollar-backed stablecoins; today, there are more than $250 billion in circulation. SEC Chairman Paul Atkins said on CNBC this month that ‘tokenization is an innovation,' and we agree. The next step could be the tokenization of new types of assets, and at VENU, we see an opportunity to potentially tokenize our seats, our soft ticketing platform, and our overall fan experiences."
Roth continued, "A blockchain-powered soft ticket experience should significantly increase overall ticket sales while inviting a much larger audience to enjoy unique and invaluable live experiences within the VENU ecosystem. As our VENU network grows, a digital engagement layer can unify benefits across our properties, reduce friction in soft ticketing and rewards, and create a direct channel to our superfans and partners. I believe this will catapult VENU into becoming a global distributor of live music."
Source: Venu Holding Corporation
About Venu Holding Corporation
Venu Holding Corporation ("VENU") (NYSE:VENU), founded by Colorado Springs entrepreneur J.W. Roth, is a premier hospitality and live music venue developer dedicated to building luxury, experience-driven entertainment destinations. VENU's campuses in Colorado Springs, Colorado, and Gainesville, Georgia, each feature Bourbon Brothers Smokehouse and Tavern, The Hall at Bourbon Brothers, and unique to Colorado Springs, the more than 9,000-seat Ford Amphitheater and Roth's Sea and Steak. Expanding with new Sunset Amphitheaters in Oklahoma and Texas, VENU's upcoming large-scale venues will host between 12,500 and 20,000 guests, continuing VENU's vision of redefining the live entertainment experience. Click here for company overview.
VENU has been recognized nationally by The Wall Street Journal, The New York Times, Denver Post, Billboard, VenuesNow, and Variety for its innovative and disruptive approach to live entertainment. Through strategic partnerships with industry leaders such as AEG Presents and NFL Hall of Famer and Founder of EIGHT Elite Light Beer, Troy Aikman, VENU continues to shape the future of the entertainment landscape. For more information, visit VENU's website, Instagram, LinkedIn, or X.
Forward Looking Statements
Certain statements in this press release constitute "forward-looking statements" within the meaning of the federal securities laws. Words such as "may," "might," "will," "should," "believe," "expect," "anticipate," "estimate," "continue," "predict," "forecast," "project," "plan," "intend" or similar expressions, or statements regarding intent, belief, or current expectations, are forward-looking statements. While the Company believes these forward-looking statements are reasonable, undue reliance should not be placed on any such forward-looking statements, which are based on information available to us on the date of this release. These forward-looking statements are based upon current estimates and assumptions and are subject to various risks and uncertainties, including without limitation those set forth in the Company's filings with the SEC, not limited to Risk Factors relating to its business contained therein. Thus, actual results could be materially different. The Company expressly disclaims any obligation to update or alter statements whether as a result of new information, future events or otherwise, except as required by law.
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Media Relations - Venu Holding Corporation ("VENU")
Venu@giantnoise.com
Investor Relations - Venu Holding Corporation ("VENU")
Chloe Hoeft, choeft@venu.live