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Verizon FanFests “Sold Out” with 100K+ Tickets Claimed

1. Verizon launched its first Super Bowl FanFest across 30 cities. 2. Over 100,000 free tickets for the FanFest have been claimed. 3. Expanded experiences will take place in Philadelphia and Kansas City. 4. Verizon donated FanFest tickets to first responders in Los Angeles. 5. Revenue for Verizon reached $134.8 billion in 2024.

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Why Bullish?

Exciting events like Super Bowl FanFest can enhance brand perception and customer loyalty, boosting Verizon's market position. Past promotions during major sports events have shown increased customer engagement and sales, positively impacting stock prices.

How important is it?

The article highlights significant corporate engagement with customers and community support. This fan-focused initiative has potential to enhance Verizon's brand image and performance in the coming months.

Why Short Term?

The immediate effects of the Super Bowl festivities and promotions will influence Verizon's stock primarily in the short term. Previous examples indicate enhanced sales and visibility around major sports events provide a quick boost to stock performance.

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VZ
Thousands of tickets have been donated to organizations supporting first responders in Los Angeles, and expanded experiences will be held for fans in Philadelphia and Kansas City February 03, 2025 15:55 ET  | Source: Verizon Communications, Inc. NEW YORK, Feb. 03, 2025 (GLOBE NEWSWIRE) -- On Jan. 3, Verizon announced its first-ever Super Bowl FanFest for customers and fans, bringing the excitement of Super Bowl LIX to stadiums and iconic venues in 30 cities across the country. The FanFests received overwhelming interest; all 100,000+ free tickets have been claimed and events are at capacity. Each event was designed to accommodate a few thousand guests, allowing them to enjoy the expansive stadiums and venues with exclusive access, including on-field activities, locker room tours, Club Level access, player meet-and-greets and more, varying by location. “Our Super Bowl FanFest will be the biggest Super Bowl Party ever, and the experience will be exclusive and VIP in each stadium and venue,” said Leslie Berland, EVP and Chief Marketing Officer, Verizon. "We've been blown away by the overwhelming response and look forward to bringing these once-in-a-lifetime events to customers and fans across the country.” Following the AFC and NFC wins, Verizon expanded FanFests in those respective cities to be held in locations that can accommodate the influx of fans while stadium personnel head to New Orleans. In Philadelphia, the Verizon FanFest will now be held at the Pennsylvania Convention Center, and in Kansas City, there will be expanded experiences at KC Live!. In addition, Verizon is donating thousands of FanFest tickets to organizations supporting first responders in Los Angeles, where they will be recognized and honored during the FanFest event at SoFi Stadium. To score the limited tickets left in Philadelphia and Kansas City, visit VerizonFanFest.com. For more information on all of Verizon’s Super Bowl LIX news, visit verizon.com/about/news/superbowl. Verizon Communications Inc. (NYSE, Nasdaq: VZ) powers and empowers how its millions of customers live, work and play, delivering on their demand for mobility, reliable network connectivity and security. Headquartered in New York City, serving countries worldwide and nearly all of the Fortune 500, Verizon generated revenues of $134.8 billion in 2024. Verizon’s world-class team never stops innovating to meet customers where they are today and equip them for the needs of tomorrow. For more, visit verizon.com or find a retail location at verizon.com/stores. VERIZON’S ONLINE MEDIA CENTER: News releases, stories, media contacts and other resources are available at verizon.com/news. News releases are also available through an RSS feed. To subscribe, visit www.verizon.com/about/rss-feeds/. Media contact: Sara.Eljouzi@verizon.com

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