1. Total Wireless launches Total Spark for working students under Verizon's 5G network. 2. The program enhances Verizon's social impact, likely increasing customer loyalty.
The launch of Total Spark can enhance customer engagement and loyalty, similar to historical programs that positively affected company growth.
The program's focus on students may yield long-term subscriber retention and appeal to a more diverse market segment, increasing VZ's profitability.
Sustained benefits from the program could reflect in long-term subscriber growth, akin to previous Verizon initiatives.