Viant Gains Analyst Praise For Household ID, CTV Tools Amid Ad Market Rebound
1. Rosenblatt initiated coverage on Viant Technology with a Buy rating. 2. Viant's Household ID graph enhances ad targeting, increasing bid stream coverage by 50%. 3. Analyst sees potential tariff easing improving ad market outlook. 4. Viant focuses on stable sectors like healthcare, reducing exposure to risks. 5. Innovations could position Viant favorably amid AdTech regulatory changes.