Viant Technology Announces Acquisition of Lockr
1. Viant acquired Lockr, enhancing its first-party data capabilities. 2. This acquisition strengthens Viant's position in CTV and programmatic advertising.
FAQ
Why Bullish?
The acquisition enhances Viant's offerings, which may increase DSP's market competitiveness, similar to past successful acquisitions in tech. Historically, acquisitions in the advertising space have led to growth in share prices due to increased capabilities and market share.
How important is it?
The acquisition is significant as it enhances Viant's data capabilities, directly influencing DSP's market performance in the competitive AdTech landscape.
Why Long Term?
The benefits of acquiring Lockr will unfold over time as Viant integrates new capabilities, mirroring prior tech acquisitions that paid off in the long run.