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Vionic Names Gabby Reece as First-Ever Well-Being Ambassador

1. Vionic introduces Gabby Reece as its first well-being ambassador. 2. Reece's philosophy aims to enhance Vionic's brand image and market reach.

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FAQ

Why Bullish?

Welcoming a well-known athlete can elevate brand visibility and attract new customers, similar to Nike's collaborations that boosted their sales.

How important is it?

The involvement of a public figure like Reece may significantly enhance Vionic's market presence and align with wellness trends, influencing CAL's stock positively.

Why Short Term?

The introduction of a new ambassador may quickly influence consumer interest and sales, especially in the lead-up to the fall campaign.

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ST. LOUIS--(BUSINESS WIRE)--Vionic, the footwear brand rooted in biomechanics and the science of movement and a lead brand in the Caleres (NYSE: CAL) portfolio, introduces its first-ever well-being ambassador: Gabby Reece. A world-class athlete and wellness advocate, she believes everyone is an athlete, not by physical definition but by mindset. In this role, Reece brings her philosophy centered around movement as the vital tool for wellbeing to Vionic. She is featured in the brand's fall campa.

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