Vipshop Reports Unaudited Fourth Quarter and Full Year 2024 Financial Results
1. Q4 performance exceeded expectations with robust apparel and Super VIP growth. Strong merchandising boosted results. 2. Total GMV surpassed RMB200 billion with intensified off-price offerings. Consumer demand remained resilient. 3. Operating margins were under pressure from rising expenses. Profitability was maintained through strict discipline. 4. Share repurchase and dividend plans promise shareholder returns. Q1 guidance expects a slight revenue dip.