Vipshop Reports Unaudited Fourth Quarter and Full Year 2024 Financial Results
1. Q4 revenue fell to RMB33.2B from RMB34.7B. GMV remained flat. 2. Gross profit dropped to RMB7.6B; operating expenses increased. Margin pressure evident. 3. Active customers and orders declined; Super VIP segment grew double digits. Customer durability noted. 4. Share repurchase and dividend declared; Q1 expects slight revenue dip. Strategic moves persist.