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Visa Foundation Supports Los Angeles Wildfire Recovery Efforts

1. Visa Foundation donated $2 million for LA wildfire relief efforts. 2. Aid includes a concert for community rebuilding and long-term disaster prevention. 3. Visa has committed nearly $30 million in humanitarian support since inception. 4. Employees contributed over 16,000 volunteer hours and $5 million in matching donations.

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FAQ

Why Bullish?

This charitable action enhances Visa's brand reputation. Past support initiatives have positively influenced stock prices.

How important is it?

Corporate social responsibility efforts can lead to better public relations for Visa. This may attract investors focused on sustainable businesses.

Why Short Term?

Immediate relief efforts can boost public perception and brand loyalty. Similar past initiatives have shown quick market response.

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SAN FRANCISCO--(BUSINESS WIRE)--In response to the Los Angeles Wildfires, Visa Foundation announced a $2 million donation to support fire aid efforts in its home state of California. By supporting FireAid, Visa Foundation has the opportunity to not only support relief efforts but also help amplify the human spirit through music, community and shared purpose. The donation is a part of Visa’s continued efforts to support Los Angeles-based team members and everyone affected by the devastating event. On January 30, the FireAid benefit concert will bring together musical performers for an event dedicated to rebuilding communities that have been devastated by the LA-region wildfires. The donations from the concert will be used for short-term relief efforts and long-term initiatives to prevent future fire disasters throughout Southern California. "Our hearts go out to all those affected by the wildfires, and we are grateful to be part of an event that will be a powerful catalyst in helping the LA community recover and rebuild," said Kelly Mahon Tullier, Board Chair of Visa Foundation and Vice Chair, Chief People and Corporate Affairs Officer of Visa. “Visa and Visa Foundation are committed to supporting and strengthening communities in need during humanitarian and disaster relief.” Since its inception, Visa Foundation has prioritized providing critical support where it is needed the most. To date, Visa Foundation has committed nearly $30 million in assistance to humanitarian and disaster relief. Part of its humanitarian assistance strategy includes its long-standing relationship with the American Red Cross, specifically its membership to their Annual Disaster Giving Program. Furthermore, Visa employees are encouraged to volunteer their time to support their communities in times of crises. In fiscal year 2024, Visa employees’ generosity has translated into over 16,000 volunteer hours and more than $5 million in employee matching globally. From Typhoon Rai in the Philippines to the Kwazulu-Natal flooding in South Africa, Visa Foundation treats the world as its neighbor, remaining steadfast in its support of the communities in which Visa employees live and work. About Visa Foundation Visa Foundation seeks to support inclusive economies where individuals, businesses, and communities can thrive. Through strategic philanthropy and partnerships, Visa Foundation focuses on fostering economic growth, enhancing financial inclusion, and providing humanitarian assistance in times of crisis. Learn more about Visa Foundation at visafoundation.org. About Visa Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at Visa.com.

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