Visits are down at Vail Resorts. The new CEO explains what's gone wrong and his plan to get the ski giant back on track.
1. Vail Resorts reported a 3% decline in skier visits for FY 2025. 2. Season pass sales dropped 3% year-over-year despite a 7% price hike. 3. CEO Katz plans new digital marketing strategies to attract customers. 4. Changes are aimed at reversing growth challenges by FY 2027. 5. Vail shares fell 60% from their 2021 peak amid disappointing sales.