Vita Coco Unveils the “Concrete Jungle Gym” Experience in Brooklyn, Empowering Attendees to Break a Sweat and Recharge with Coconut Water, The Better Fitness Fuel™
1. Vita Coco hosts a fitness pop-up in Brooklyn on September 20th-21st. 2. Event promotes coconut water as an optimal sports drink alternative. 3. Participants can engage in high-intensity workouts and earn prizes. 4. Vita Coco offers 3.5x electrolytes compared to leading sports drinks. 5. The initiative enhances brand visibility and consumer engagement.