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WASHINGTON FREEDOM ANNOUNCES MULTI-YEAR PARTNERSHIP WITH CLOVER

1. Clover partners with Washington Freedom as Official Kit Sponsor. 2. Marks Clover's entry into the emerging cricket market in the U.S. 3. Collaboration aims to boost cricket's cultural relevance and commercial reach. 4. Partnership highlights Fiserv's innovation and ambition in sports. 5. 2025 season begins, promoting cricket through national broadcasts.

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Why Bullish?

Clover's partnership with Washington Freedom enhances brand visibility in a growing market. Historical examples such as the NBA's growth through sponsorships highlight how partnerships can elevate brand equity.

How important is it?

The partnership increases Clover's visibility and market engagement, indicating potential sales growth as cricket's popularity rises in the U.S. This aligns with Fiserv's strategic goals in expanding into emerging markets.

Why Long Term?

This partnership lays the groundwork for cricket's future in the U.S., similar to how other sports gained traction over the years. As participation and viewership grow, Fiserv could see sustained revenue increases.

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FISV
Clover joins Washington Freedom as Official Partner and Kit Sponsor to elevate fan experience and expand cricket's reach in the U.S., /PRNewswire/ -- Washington Freedom, the first professional cricket franchise representing the nation's capital in Major League Cricket, proudly announced today a landmark partnership with Clover, the world's smartest point-of-sale and a brand from Fiserv (NYSE: FI), a leading global provider of payments and financial technology solutions. As the Official Partner and Kit Sponsor of Washington Freedom, Clover will receive prominent brand placement across the team's playing kits and at Freedom matches throughout the 2025 season and beyond. Clover. Create Your Own Luck. The partnership also names Clover as the Official Point-of-Sale Partner of Washington Freedom. While Clover is a trusted partner to venues and top-tier professional sports teams across the NFL, NBA, MLB, NHL and MLS leagues, this marks the brand's first-ever foray into cricket, reinforcing its dedication to serving diverse and emerging sports communities. This marks a pivotal moment for Washington Freedom and the future of cricket in the United States. As the world's second most-watched sport gains momentum on American soil, the collaboration with Clover signals a bold commitment to shaping how U.S. fans engage with the game. Together, Washington Freedom and Clover will work to accelerate the sport's cultural relevance and commercial growth nationwide. "Fiserv is a world-class brand that shares our passion for innovation, performance, and global ambition," said Sanjay Govil, owner of Washington Freedom. "Together, we're not just growing a franchise, we're helping shape the future of cricket in the United States. This partnership marks a major step forward for our team, our fans, and the sport.""We are excited to embark on this groundbreaking partnership with Washington Freedom, as it embodies our belief in the power of sports to bring communities together," said Guy Chiarello, Vice Chairman at Fiserv. "By leveraging our global reach, we aim to foster a deeper connection to this dynamic sport as it continues to grow in the United States."The partnership officially kicks off with the start of the 2025 Major League Cricket season, running from June through July, with matches set to reach fans across the U.S. and around the world through national and international broadcasts.About Washington FreedomWashington Freedom is the first professional cricket franchise based in the nation's capital, competing in the fast-growing Major League Cricket. Owned by entrepreneur and technologist Sanjay Govil, the team is built on the belief that sport has the power to unite, inspire, and spark global connections. In partnership with Cricket New South Wales, one of Australia's most storied and successful cricket organizations, Washington Freedom brings world-class talent, innovation, and ambition to the forefront of American cricket. For more information, visit www.washingtonfreedom.com.About FiservFiserv, Inc. (NYSE: FI), a Fortune 500 company, moves more than money. As a global leader in payments and financial technology, the company helps clients achieve best-in-class results through a commitment to innovation and excellence in areas including account processing and digital banking solutions; card issuer processing and network services; payments; e-commerce; merchant acquiring and processing; and Clover®, the world's smartest point-of-sale system and business management platform. Fiserv is a member of the S&P 500® Index and one of Fortune® World's Most Admired Companies™. Visit fiserv.com and follow on social media for more information and the latest company news.SOURCE Washington Freedom WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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