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Water.org Partners with Gap Inc., Amazon, Starbucks, and Ecolab to Launch Get Blue™, Advancing Water.org's Goal of Reaching 200 Million People by 2030

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Founding partners will activate products, content, and experiences that help fund access to safe wat...

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The Get Blue™ initiative aims to enhance access to safe water and sanitation, with Ecolab and other partners leading efforts to mobilize funds for Water.org's impactful solutions. This movement addresses the water crisis directly, potentially expanding Ecolab's market influence and enhancing its sustainability credentials.

Sentiment Rationale

Past collaborations in similar sustainability efforts have boosted brand perception and driven sales growth for companies involved, indicating positive sentiment for Ecolab's stock.

Trading Thesis

Buy ECL on potential market growth and enhanced brand reputation due to Get Blue collaboration.

Market-Moving

  • Ecolab's participation in Get Blue could attract socially-conscious investors.
  • The campaign may enhance Ecolab's brand image, boosting consumer trust and sales.
  • Increased demand for Ecolab's water solutions could drive revenue growth.
  • Wider corporate partnerships may lead to increased industry leverage and contracts.

Key Facts

  • Get Blue™ initiative launched with Ecolab, aiming for water accessibility.
  • 2.1 billion lack safe water; Ecolab focuses on water sustainability.
  • Partnership mobilizes funds for Water.org's water and sanitation solutions.
  • Companies including Ecolab to collaborate for global water crisis solutions.
  • Launch planned for 2026 to market Get Blue products to consumers.

Companies Mentioned

  • Ecolab (ECL): Key partner in Get Blue, enhancing its role in water sustainability.
  • Amazon (AMZN): Bringing innovation and scale to water sustainability efforts.
  • Starbucks (SBUX): Investing in regional water solutions aligns with supply chain needs.
  • Gap Inc. (GPS): Engaging in sustainability enhances brand reputation positively.

Corporate Developments

The initiative falls under 'Corporate Developments' due to its strategic partnership focus among influential brands in the sustainability sector. This alignment illustrates the growing importance of water stewardship as a core operational issue for companies like Ecolab.

Get Blue™ Initiative Launched to Expand Access to Safe Water

Water.org, in collaboration with Gap Inc., Amazon, Starbucks, and Ecolab, has officially launched the Get Blue™ initiative. This global campaign aims to accelerate access to safe water and sanitation by leveraging business leadership, consumer engagement, and capital to support Water.org's effective market-driven solutions. The goal is to reach families and communities worldwide who are in dire need of these essential resources.

The Global Water Crisis: Key Facts

Currently, 2.1 billion people globally, which accounts for nearly one in four individuals, do not have access to safe drinking water, and about 3.4 billion people lack adequate sanitation facilities. Ensuring access to safe water significantly improves health, education, and economic opportunities for families.

  • 2.1 billion: People without safe water access
  • 3.4 billion: People without adequate sanitation
  • 85 million: People reached by Water.org so far
  • 200 million: Target number of individuals to reach by 2030

Get Blue: A Long-term Commitment

The Get Blue initiative is designed to serve as a sustainable platform that encourages corporations to prioritize water as a critical operational and market issue. By treating water as a central facet of business strategy, this campaign fosters sustained investment in solutions that effectively "Bring Water Home™."

Richard Dickson, President and CEO of Gap Inc., remarked, "Through the launch of Get Blue, we're uniting some of the world's most influential brands behind a shared mission. We can help make safe water accessible to every person on the planet and demonstrate what's possible when we step up as a force for good."

Partnerships Driving Change

Gary White, CEO and co-founder of Water.org, expressed optimism about the business community's role in addressing the water crisis: "Solving the global water crisis is possible if the business community comes together and focuses on measurable change." Get Blue aims to enhance corporate water stewardship, reduce operational water consumption, and manage supply-chain risks while supporting community education and investment in water and sanitation projects.

Founding Partners Share Commitment to Safe Water

Each founding partner acknowledges the importance of clean water within their business models and communities. For instance, Kara Hurst, Chief Sustainability Officer at Amazon, emphasized the company’s role in fostering healthy communities through sustainable water use: "Access to safe water is foundational to healthy communities and building a more sustainable business," she stated.

Furthermore, Marika McCauley Sine, Chief Sustainability Officer at Starbucks, highlighted the company's investment of $50 million in WaterEquity, which aims to provide clean water and sanitation solutions for underserved regions.

Christophe Beck, Chairman and CEO of Ecolab, affirmed that helping customers use water more effectively can create both business growth and social impact, reinforcing the importance of the Get Blue initiative.

Call to Action: Join the Movement

Water.org invites businesses across various sectors to participate in the Get Blue initiative and contribute to solving the ongoing water crisis. As co-founder Matt Damon noted, the movement aims to unite a community committed to changing the narrative surrounding global water access.

Organizations interested in partnership opportunities can contact Ben Albert at ben.albert@water.org.

About Get Blue

Get Blue™ is a global movement that mobilizes brands, creators, consumers, and capital to tackle water access challenges. Developed in partnership with Water.org and key industry players such as Gap Inc., Amazon, Starbucks, and Ecolab, the initiative aims to use commerce to resolve one of the world’s most pressing issues. Specially branded Get Blue products will directly fund Water.org's proven water and sanitation solutions.

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