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Wayfair Heads West: New Large-Format Store Coming to Denver in 2026

1. Wayfair to open a 140,000-square-foot store in Denver, late 2026. 2. Denver store showcases Wayfair's products and design services across 19 departments. 3. This expansion follows store openings in Atlanta and Yonkers, reflecting growth momentum. 4. Retail partnership aims to transform The Shops at Northfield into a vibrant destination. 5. Wayfair reported $11.9 billion net revenue for the year ending March 2025.

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FAQ

Why Bullish?

Wayfair's expansion into new markets like Denver can increase brand visibility and sales, similar to past geographic expansions. Previous successful openings led to improved stock performance, indicating a positive correlation.

How important is it?

Expansion into the Mountain West is a strategic growth initiative likely to enhance revenue streams. This new physical presence can strengthen brand loyalty and operational insights.

Why Long Term?

The storing opening is set for late 2026, providing ample time for customer sentiment and sales growth to influence stock performance positively over the long-term.

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, /PRNewswire/ -- Wayfair Inc. (NYSE: W), the destination for all things home, today announced its next large-format retail location will open in Denver, Colorado in late 2026. The approximately 140,000-square-foot store will mark Wayfair's first foray into the Mountain West region, bringing its signature immersive, one-stop shopping experience to an entirely new geographic market. Rendering of Wayfair Denver Store "As we expand our physical retail footprint into new regions across the U.S., we remain focused on delivering an exceptional shopping experience that brings the best of Wayfair to life," said Liza Lefkowski, vice president of merchandising and stores at Wayfair. "With our Denver store, we're thrilled to introduce Wayfair to new customers—from our unbeatable selection, to personalized design service and the flexibility to shop wherever they want. Whether browsing the app, visiting us in-store, or finishing up a space at home, we're here to make it easy—and fun—to create a home they truly love." This is the third store announced this year, joining new locations in Atlanta, GA and Yonkers, NY. Following the successful opening of its first store in Wilmette, IL, Wayfair is accelerating the momentum of its physical retail expansion—bringing the Wayfair experience to customers in key markets across the country. The Denver store will showcase Wayfair's vast catalog, featuring Wayfair Verified items handpicked and vetted by Wayfair's product experts. Spanning two floors, the store will feature 19 departments, from furniture and housewares to appliances, mattresses, florals and decor as well as dedicated areas for design services.From setting up a nursery to renovating a kitchen, the store offers inspiration for every stage of life—making it a place where everyone can find something to enjoy together. Guests can also relax at The Porch, an all-day café serving fresh bites and a variety of beverages at affordable prices. Customers can shop and take home many items the same day, while larger purchases such as sofas, shuffleboard tables and dining sets arrive quickly thanks to Wayfair's fast and reliable delivery.The new store will be located at 8298 E. Northfield Blvd., Denver, CO 80238, within The Shops at Northfield, which is owned and managed by Stockdale Capital Partners, a private equity firm based in Los Angeles. The Shops at Northfield is one of Denver's most visited open-air shopping destinations, located at the heart of the Central Park community."We're thrilled to partner with Wayfair as part of the transformation of The Shops at Northfield," said Jeff Bhathal, co-head and managing director, retail at Stockdale Capital Partners. "This collaboration is a key step in reimagining the center into a dynamic, pedestrian-focused destination that better serves the Denver Metro area. Together, we're creating a place that reflects the energy, innovation, and growth of this vibrant community."The lease transaction was represented by Erik Christopher, with Tami Lord and Tony Pierangeli at SRS Real Estate Partners, and Matt Curtin with Newmark.About WayfairWayfair is the destination for all things home, and we make it easy to create a home that is just right for you. Whether you're looking for that perfect piece or redesigning your entire space, Wayfair offers quality finds for every style and budget, and a seamless experience from inspiration to installation.Wayfair's family of brands includes: Wayfair: Every style. Every home. AllModern: Modern made simple. Birch Lane: Classic style for joyful living. Joss & Main: The ultimate style edit for home. Perigold: The destination for luxury home. Wayfair Professional: A one-stop Pro shop. Wayfair generated $11.9 billion in net revenue for the 12 months ended March 31, 2025 and is headquartered in Boston, Massachusetts with global operations.Wayfair Media Relations:Karoline Etter[email protected]Wayfair Investor Relations:Ryan Barney[email protected]SOURCE Wayfair Inc. WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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