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Weber Introduces New 2025 Product Collection Designed to Deliver Big, Bold Flavors, Ultimate Versatility, and Effortless Cooking for Everyone

1. Weber unveiled a 2025 lineup of innovative outdoor cooking products. 2. The new SPIRIT grill boasts a 40% power increase with Boost Burners. 3. WEBER SMOQUE smoker offers advanced low-and-slow cooking capabilities. 4. The SLATE griddle series includes a new 28” rust-resistant model. 5. Various accessory systems enhance usability and simplify outdoor cooking.

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Innovative product features may increase customer demand, boosting sales significantly. Historical launches have previously driven positive stock performance.

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The article details significant product advancements and market strategies that directly impact WEBR's future revenue.

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New product lines are expected to enhance brand loyalty and market presence over time. Past product innovations often show sustained growth in brand equity.

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WEBR
PALATINE, Ill.--(BUSINESS WIRE)--Weber LLC, the global leader in high-performance, high-quality outdoor cooking technology and products, today unveiled its 2025 lineup of grills, smokers, griddles, and accessories. Designed to bring more flavor, versatility, and simplicity to every outdoor cooking experience, the new collection blends expert engineering, thoughtful craftsmanship, and quality construction to make Weber’s legendary performance and exceptional culinary experience more accessible to more people around the world. With its innovative offerings for the upcoming barbecue season, Weber continues to set the standard for outdoor cooking while bringing more joy to every backyard. At the heart of Weber’s 2025 collection is the reimagined SPIRIT® gas grill - the brand's best-selling model. Now offering an upgraded cooking experience, greater versatility, and enhanced power through its proprietary Boost Burner technology, the SPIRIT grill features a modern aesthetic to complement its advanced functionality. Additionally, the WEBER SMOQUE™ wood pellet smoker and 28” rust-resistant SLATE® griddle join Weber’s latest lineup, adding depth to its popular wood pellet and griddle product ranges. These new offerings are tailored to deliver delicious results for a wide range of cooking styles—with new levels of precision and control. Rounding out the collection is the Company’s expanded WEBER WORKS™ accessory system, which includes interchangeable drop-in and snap-on items such as cutting boards, bins, caddies, basins, lighting, and tools designed to simplify and enhance outdoor cooking. These innovative accessories streamline every step of the grilling process— from the kitchen to the grill to the table— and work across all new offerings for the upcoming barbecue season. “At Weber, we are driven by a deep passion for outdoor cooking and a commitment to making every meal prepared outside simple, creative, fun, and, above all, delicious,” said Michael Jacobs, President of Weber LLC. “Whether it’s your first Weber grill or an addition to your collection, we aim to ensure every cooking experience surpasses the last. This year’s lineup reflects invaluable insights from thousands of cooks across three continents who shared their needs, challenges, and aspirations with us. By delivering powerful cooking systems, premium materials, modern styling, and user-friendly designs at accessible price points, we’re meeting cooks where they are and inspiring them to explore exciting new possibilities in outdoor cooking.” The Reinvented SPIRIT Gas Grill: Boost Burner Power. Precision. Versatility. Exceptional Results. Since its debut in 1995, the Weber SPIRIT gas grill has set the benchmark for performance, longevity, and affordability. For 2025, Weber product development and design experts reimagined this iconic grill, combining cutting-edge engineering, sleek design, and intuitive features to elevate every aspect of the grilling experience while preserving the legendary quality and durability that make SPIRIT a household name. The new SPIRIT grill introduces several new features to enhance its performance, ease of use and versatility: More Power with Boost Burners: The reimagined SPIRIT gas grill takes this Weber fan-favorite and revolutionizes its cook engine. Proprietary Boost Burners are at the core of this new cooking experience, capable of increasing power output by 40 percent over the traditional “high” setting. These burners fuel the grill’s Sear Zone, designed to reach a sizzling 750°F / 400°C, delivering perfect browning, caramelization, and those signature grill marks that elevate flavor, texture, and food presentation. The new Boost Burners also elevate the grill’s power and control for exceptional evenness and heat management while enabling precise temperature control at levels of fidelity currently unavailable in the small format stand-up gas grill category or price point. Simple Start with Snap-Jet Ignition System: With a simple push and turn of each knob, outdoor cooks can easily ignite individual burners with one hand. They will also see and hear ignition as it happens, providing precise and easy temperature control for any cooking style. Easy-to-Read, Integrated Digital Thermometer: While all SPIRIT models include external temperature gauges for real-time, accurate temperature readings, premium models feature a digital thermometer, offering an easy-to-read display that’s visible both day and night. For those who prefer a more traditional approach, other models include a classic, extra-large analog gauge, ensuring clear visibility and accurate temperature monitoring at all times. Long-Lasting Style with Premium Materials and Touchpoints: With a cast aluminum cookbox, stainless-steel handle, a cabinet door that conceals the propane tank, and durable side tables in hammertone or stainless-steel finishes, the SPIRIT grill combines durability with modern simplicity and style. More Convenience with WEBER WORKS Accessories System: All SPIRIT grills are compatible with the WEBER WORKS system, streamlining the grilling experience with tool hooks, grill lights, and cup holders that snap into place on special rails. Premium models are also compatible with side-table drop-in WEBER WORKS accessories, such as cutting boards and tool caddies. Outdoor cooks can also instantly transform any SPIRIT gas grill into a griddle with a rust-resistant grill insert or rotisserie (sold separately) and expand menu options. Upgraded models include one of the WEBER CRAFTED® OUTDOOR KITCHEN COLLECTION frame kits that are compatible with custom-fit grillware (also sold separately) such as a pizza stone, sear grate, wok, Dutch oven, and more. Available in two-, three-, and four-burner models, the SPIRIT line ranges from US$399 to US$799, offering options for every grilling enthusiast; a 10-year limited warranty backs each model. New SPIRIT gas grills are available across the Americas at select retailers and on weber.com. Model availability and pricing may vary by geography and retailer. WEBER SMOQUE™ Wood Pellet Smoker: A Low-and-Slow Workhorse for Smoky Perfection Building on the success of the SEARWOOD® wood pellet grill in 2024, the Company introduces the WEBER SMOQUE wood pellet smoker, designed for grilling enthusiasts who crave low-and-slow cooking at an accessible price point. Combining precision engineering, versatile cooking options, and hassle-free cleaning, the WEBER SMOQUE smoker is perfect for anyone ready to explore rich, smoky flavors unique to this style of outdoor cooking. Engineered specifically to excel in the 180°F to 275°F / 82°C to 135°C degree temperature range, the WEBER SMOQUE wood pellet smoker delivers exceptional performance for low-and-slow cooking. With a maximum temperature of 500°F / 260°C, it also offers outdoor cooks the versatility to roast and bake, opening new culinary avenues for them to explore. At the core of this novel smoker experience is a proprietary cook engine, purpose-built for consistent, low-and- slow cooking. Its innovative SMOQUEVENT™ system, which sits between the burn pot and the cooking grates, circulates smoke and air evenly around food and throughout a cast aluminum cookbox, ensuring perfectly smoked meats, fish, vegetables, and more. Similar to the SEARWOOD pellet grill, the WEBER SMOQUE smoker is equipped with a RAPIDREACT™ PID Controller, which works as the grill’s activity hub. This intelligent system continuously monitors key components to maintain consistent heat and adjusts automatically for optimal performance. Additional benefits of the WEBER SMOQUE wood pellet smoker experience include: Fast Heat-Up: Reaches target temperatures in just 15 minutes. Consistent Heat: Distributes heat evenly across the grates and recovers quickly after opening and closing the lid. Enhanced Smoky Flavors: Activate the smoker’s SMOKEBOOST™ setting with a simple turn-and-press knob. Ease of Use: A highly visible LCD controller provides real-time updates on smoker temperature, cook status, food probe readings, timers, connectivity, and more. Pair the WEBER SMOQUE with the WEBER CONNECT® App 2.0 to also access and control this information directly from any mobile device—anytime, anywhere. Convenient Grease and Ash Management System for Less Stress and Mess: A custom-engineered, angled grease sheet directs drippings into a discreetly hidden, easy-to-access grease catch. Ash collection falls to the bottom of the cook box and is swept into the same grease catch, eliminating the need for a vacuum. Further, disposable, pre-cut foil liners, sold as a separate accessory, simplify cleanup while promoting airflow and smoke circulation. Options to Elevate the Cooking Experience with WEBER WORKS system and WEBER CRAFTED collection: Specially designed WEBER WORKS accessories keep tongs, spatulas, and brushes within easy arm’s reach while also bringing seasonings, oils, and other essentials directly to the smoker, eliminating the need for trips back and forth to the kitchen. Compatibility with the WEBER CRAFTED collection opens additional menu options. Both accessory systems are sold separately. Unique front-folding, side, and bottom shelves, also sold separately, provide extra prep space or storage, further optimizing grilling setup. This new line includes two models: the 22" for US$699.00 and the 34" XL for US$899.00; both models are supported by a five-year limited warranty. WEBER SMOQUE smokers will be available this year from select retailers and on weber.com. Model availability and pricing may vary by geography and retailer. SLATE Rust-Resistant Griddles: More Sizes For More People, Spaces, Places The award-winning SLATE griddle, introduced in 2024 as the industry's first rust-resistant griddle with consistent, even heat, provides cooks with another size option in 2025. The new, smaller 28” stand-up SLATE griddle offers the signature Weber griddle cooking experience at a more accessible price point, joining a family of rust-resistant griddles that includes the 30” and 36” stand-up SLATE griddles and the 22” and 17” SLATE tabletop griddles. SLATE griddles are ready to use right out of the box, with no pre-seasoning required, and remain ready to use over time and usage. In addition, these griddles offer fast, high heat, capable of reaching temperatures over 500°F / 260°C in as little as 10 minutes. The SLATE griddle’s rapid and precise temperature accuracy is possible through a redesigned, patent-pending valve and burner system that improves heat consistency across the cooktop. The new 28” SLATE griddle comes with a rail for snap-on WEBER WORKS tools and accessories, a hinged cover, wind guards, and a high-capacity, removable grease tray. It will be available across the Americas in early 2025 at select retail stores and on weber.com for US$549.00. A five-year limited warranty supports each SLATE griddle. Availability and pricing of the new 28” SLATE griddle will vary by retailer and geography. For more information about the full Weber product line, please visit weber.com. ABOUT WEBER LLC Weber LLC, headquartered in Palatine, IL, is an iconic global barbecue brand. The Company’s founder George Stephen, Sr., established the outdoor cooking category when he invented the original kettle charcoal grill more than 70 years ago. Weber offers a comprehensive, innovative product portfolio, including charcoal, gas, smokers, and accessories, designed to bring people together to create amazing memories and delicious food. Weber offers its products, services and experiences to a passionate community of millions across 70 countries. WEBER, the kettle silhouette, the kettle configuration, SPIRIT, SEARWOOD, WEBER SMOQUE, SLATE, WEBER CONNECT, RAPIDREACT, SMOQUEVENT, SMOKEBOOST, WEBER CRAFTED, and WEBER WORKS are all trademarks owned by Weber-Stephen Products LLC.

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