1. WBUY opens new travel retail outlet in Surabaya, Indonesia. 2. Sales in Indonesia increased by 200% year-on-year. 3. Surabaya outlet enhances localized customer engagement with digital integration. 4. Plans for expansion to other Indonesian cities are underway. 5. Brand ambassador appointed to boost local market awareness.
FAQ
Why Bullish?
The rapid sales growth and expansion strategy in a large market indicate positive momentum. Historical examples show similar expansions led to increased stock valuations.
How important is it?
The article outlines significant growth and market expansion plans, critical for investor confidence. These factors can drive future stock performance positively.
Why Long Term?
Sustaining growth through planned expansions may yield benefits over several quarters. Past companies that expanded into emerging markets often saw long-term value increases.
WEBUY GLOBAL LTD. Expands Indonesian Presence with New Surabaya Outlet
On December 16, 2025, WEBUY GLOBAL LTD. (Nasdaq: WBUY) announced the grand opening of its new travel retail outlet in Surabaya, Indonesia. This outlet, inaugurated on November 28, 2026, marks a significant expansion of the Company’s successful travel retail operations in Indonesia, following the establishment of its Jakarta outlet.
Surabaya Outlet: A Strategic Expansion
The newly opened Surabaya outlet is modeled after WEBUY’s existing retail-led travel framework implemented in Jakarta. This initiative aims to enhance localized customer engagement while offering offline consultation services, complementing the Company’s digital travel platform. With this expansion, WEBUY aims to strengthen its foothold in key Indonesian metropolitan areas.
Remarkable Growth in Indonesia Travel Business
WEBUY’s travel operations in Indonesia have experienced remarkable growth, with total sales skyrocketing by approximately 200% compared to the previous year. Furthermore, November 2025 marked the highest monthly sales recorded by the Company to date.
- Year-on-year sales growth: 200%
- Highest monthly sales achieved: November 2025
Management attributes this impressive performance to a surge in consumer demand and the effective implementation of the Company's retail-plus-digital operating model in the Indonesian market.
Diverse Offerings at the Surabaya Outlet
The Surabaya outlet features a comprehensive selection of international travel products, catering to a variety of customer preferences. Offerings include:
- Customized itineraries for travel to China
- European tours
- Global travel packages tailored for leisure travelers
- Options for family travel
- Muslim-friendly travel packages
- Seasonal travel offerings
This outlet also serves as a local hub for customer consultations, travel planning, and brand engagement.
Brand Ambassador to Enhance Local Engagement
As part of its local outreach strategy, WEBUY has appointed Paramitha Russady, a prominent Indonesian public figure, as a brand ambassador to boost market awareness and community initiatives. This move underscores the Company’s commitment to building a strong local presence.
Future Expansion Plans in Indonesia
Looking ahead, Indonesia represents a large outbound travel market within Southeast Asia, buoyed by its substantial population and an expanding middle-income consumer base. Following the successes in Jakarta and Surabaya, WEBUY is evaluating additional expansion opportunities in major Indonesian cities such as Medan and Bandung.
The Company aims to implement a repeatable operating framework, integrating digital customer acquisition strategies, strategically located retail outlets, and technology-enabled operational tools. Management believes this approach will facilitate sustainable growth for WEBUY's travel business in Indonesia.
About WEBUY GLOBAL LTD.
WEBUY GLOBAL LTD. (Nasdaq: WBUY) is a technology-centric platform revolutionizing social commerce and travel services across Southeast Asia. The Company specializes in providing curated travel experiences, cross-border tours, and comprehensive travel solutions for clients in Indonesia, Singapore, and international markets. WEBUY is dedicated to constructing an integrated travel ecosystem underpinned by innovation, high service quality, and regional partnerships.
Disclaimer on Forward-Looking Statements
This article contains forward-looking statements that involve risks and uncertainties concerning the Company’s future business plans, growth expectations, and expansion strategies. Actual results may vary significantly due to market conditions, operational execution, regulatory changes, and other factors. WEBUY undertakes no obligation to update or revise forward-looking statements except as legally required.