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Wendy's Q2 Preview: Can Fast Food Giant Show Traffic Gains? Could Netflix Help With Guidance?

1. Wendy's expected to report lower second-quarter revenue and earnings. 2. Wendy's introduces 'Meal of Misfortune' promoting Netflix's 'Wednesday'. 3. Wendy's visits down 3.0% year-over-year; improvements noted in promotional efforts. 4. Analyst concerns over Wendy's traffic may affect future growth projections. 5. Both restaurants and Netflix collaborate for joint promotions, affecting brand visibility.

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FAQ

Why Neutral?

The collaboration with Netflix may raise brand awareness, but immediate sales impact is uncertain.

How important is it?

The article highlights a significant marketing collaboration that could raise visibility but lacks strong sales forecasts.

Why Short Term?

The promotion for 'Wednesday' starts shortly, suggesting immediate but not long-term effects.

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