Western Union Offers Zero-Fee International Money Transfers to Myanmar
1. WU offers zero-fee transfers to Myanmar after a devastating earthquake. 2. This initiative aims to facilitate financial support for affected families.
FAQ
Why Bullish?
The zero-fee transfer initiative promotes WU's services during crises, similar to previous support during disasters which saw increased transaction volumes and brand loyalty.
How important is it?
This initiative aligns WU with social responsibility, which can bolster customer trust and retention, particularly in international markets crucial for growth.
Why Long Term?
While immediate transactions may spike, establishing WU's brand as a go-to for support during crises can enhance long-term customer loyalty and engagement.