1. Cumulus Media's Westwood One launches a new Sports Talk lineup on Dec. 29. 2. Lineup includes established voices and new talent for comprehensive sports coverage. 3. The program offers engaging content across major platforms for fan interaction. 4. Ongoing partnerships enhance coverage of influential sports events. 5. New programming strengthens Cumulus's market presence and advertising appeal.
FAQ
Why Bullish?
The introduction of a dynamic sports talk lineup suggests increased listener engagement and advertising revenue potential, similar to past expansions leading to revenue growth in media firms.
How important is it?
The launch plays into Cumulus Media's growth strategy and could lead to increased market share and advertising robustness, thereby impacting stock price positively.
Why Short Term?
Expect immediate traction as the programming launches, potentially bolstering ratings and revenues in Q1 2026, akin to gains seen during previous successful launches.
Westwood One Sports Launches New Sports Talk Lineup
ATLANTA and NEW YORK, Dec. 18, 2025 (GLOBE NEWSWIRE) -- Cumulus Media's Westwood One has officially unveiled its new Sports Talk lineup, set to debut on Monday, December 29, 2025. This expansion will provide a continuous stream of sports discussions, expert insights, and opportunities for fan interaction across all major platforms, marking a significant move for the network.
New Programming Features Established Voices and Rising Stars
The revamped lineup features a blend of both established sports personalities and emerging talent, promising engaging content for sports enthusiasts around the clock. Notably, The Jim Rome Show will retain its prime weekday slot from 3 PM to 6 PM ET, delivering Rome's signature style to a dedicated audience. Meanwhile, Drake C. Toll will energize the Morning Drive from 6 AM to 9 AM ET, setting a dynamic tone for the day ahead.
Joining Toll in the lineup are veteran Chicago sports radio hosts Chris Bleck and Adam Abdalla, who will occupy the Noon to 3 PM ET slot. Their two-decade-long friendship translates into vibrant and unfettered discussions that promise lively fan engagement.
Evening and Nighttime Programming
In the evening, the schedule will feature BetMGM Tonight, airing live from 6 PM to 11 PM ET, followed by Westwood One Sports Night from 11 PM to 3 AM ET. The night show will be co-hosted by Lynnell Willingham, known for her energetic and direct approach, and Josh Graham, who brings an intellectual perspective to the debate.
- 6 AM - 9 AM: Drake C. Toll
- 9 AM - Noon: "You Better You Bet" with Nick Kostos
- Noon - 3 PM: Bleck & Abdalla
- 3 PM - 6 PM: The Jim Rome Show
- 6 PM - 11 PM: "BetMGM Tonight" with Brad Evans and Pat Boyle
- 11 PM - 3 AM: WWO Sports Tonight: Lynnell Willingham Mon-Wed; Josh Graham Wed-Fri
Future Announcements and Coverage
Westwood One intends to announce its weekend lineup shortly, which will offer even more opportunities for listeners to connect with the world of sports. This comprehensive schedule is designed to provide topical, real-time discussions centered around major sports events and stories.
Furthermore, Westwood One Sports maintains its esteemed play-by-play coverage of prominent sports leagues including the NFL, NCAA, and U.S. Soccer, broadening listener engagement through various platforms such as affiliated radio stations, WestwoodOneSports.com, and the Westwood One Sports app.
About Cumulus Media and Westwood One Sports
Cumulus Media (OTCQB: CMLS) is an audio-first media entity that reaches over a quarter billion people monthly through its extensive programming. With 395 owned-and-operated radio stations in 84 markets, Cumulus Media offers a wide array of national and local content, including sports, news, talk, and entertainment programming via Westwood One, the largest audio network in the U.S.
Westwood One Sports has been a leading provider of sports broadcasts since 1987, featuring exclusive partnerships with the NFL and various college sports events. This rich sports coverage is further enhanced by an active social media community, offering an interactive platform for fans to engage with their favorite sports content.
Contact Information
For further inquiries, please reach out to :
Lisa Dollinger
Dollinger Strategic Communication for Cumulus Media | Westwood One
Email: lisa@dollcom.com