1. E. coli outbreak hurt MCD stock gains, sickening 104 people. 2. Q3 revenue rose only 3%, net income declined 3%. 3. Global same-store sales fell 1.5%, indicating weak performance. 4. Pricing strategy faces consumer pushback, impacting demand. 5. Long-term digital initiatives may drive growth despite current challenges.
The E. coli outbreak and weak Q3 results indicate declining consumer trust, impacting sales. Past instances show that health crises can lead to stock declines, as seen with Chipotle's experience in 2015.
The article highlights critical health and financial issues, significantly influencing MCD's performance outlook.
Immediate impact from negative sales trends and health concerns could persist in Q4. Previous health issues have led to quick investor reactions.