What we know about Alexa+ — Amazon’s new AI-powered voice assistant — and how the price compares to Google Gemini, ChatGPT - MarketWatch
1. Amazon launches Alexa+, a generative AI-powered upgrade to its assistant. 2. Alexa+ costs $19.99/month unless bundled with Amazon Prime membership. 3. Features include trip planning, scene navigation, and home updates. 4. Rollout starts with Echo Show devices and aims to monetize Alexa. 5. Amazon shares rose 1.2% following the launch announcement.