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Wheels Up Launches New Membership Portfolio

1. Wheels Up launches Signature Membership for guaranteed nationwide flight access. 2. Members access modernized fleet, enhancing choice and flexibility in private aviation. 3. Membership offers competitive pricing and unique benefits through Delta Air Lines. 4. New program redefines private flying experience with tailored plan options. 5. Members can enjoy exclusive events and elevated travel perks.

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Why Bullish?

The launch of the Signature Membership can attract new customers, enhancing revenue potential. Historically, successful product launches lead to increased stock performance in similar companies.

How important is it?

The introduction of a new membership model suggests strategic growth, likely impacting investor confidence positively. Physical demand statistics from the private aviation sector may also show strong trends.

Why Short Term?

Initial demand for the membership may positively influence UP's share price soon. Consumer interest often translates into immediate sales growth, reflecting quickly on stock valuation.

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The Wheels Up Signature Membership launches guaranteed nationwide access to the company's modernized fleet while delivering industry-leading choice, flexibility and value for today's private fliers , /PRNewswire/ -- Wheels Up Experience Inc. (NYSE: UP), one of the world's leading private aviation companies and the first to provide seamless global aviation solutions across private and commercial travel, today announced the Wheels Up Signature Membership, a tailored premium private aviation solution that elevates how members fly. With guaranteed nationwide availability and access 365 days a year to Wheels Up's premium fleet of Phenom 300 series and Challenger 300 series aircraft, the Wheels Up Signature Membership is redefining what it means to fly private. "When we announced our fleet modernization plan in October of last year, it included plans to integrate our premium Phenom 300 series and Challenger 300 series aircraft into our programmatic offering by the end of 2025," said George Mattson, Chief Executive Officer. "The new Wheels Up Signature Membership does just that, offering guaranteed nationwide access to our modernized fleet of best-in-class aircraft, along with the reliability, flexibility, and premium experience fliers have come to expect from Wheels Up. With a low cost of entry into the program, seamless access to our global charter offering, and the ability to merge premium commercial and private travel through our first-of-its-kind strategic partnership with Delta Air Lines, we're raising the bar for delivering the most customer-centric private aviation solutions in the industry." The Wheels Up Signature Membership – the most complete, connected way to fly globallyThe new Wheels Up Signature Membership is the embodiment of the best the private aviation industry has to offer. For a small monthly fee and minimum $200,000 pre-paid deposit, Wheels Up Signature Members enjoy guaranteed nationwide access and guaranteed recovery for the company's premium Challenger 300 and Phenom 300 series aircraft – two of the most reliable, desirable models on the market.  The new Wheels Up Signature Membership is the most flexible way to fly – offering members access to the right aircraft for the right mission, wherever they want to travel. The low deposit minimums represent an attractive entry point to the program, and the comparative cost of flights elevate the value proposition compared to other fractional and programmatic offerings on the market, while program enhancements include no interchange fees, same day round trip discounts, and guaranteed global access and recovery in the U.S. Signature Members can access the full suite of aviation solutions available through Wheels Up, from guaranteed nationwide access to the company's controlled fleet of Phenom and Challenger aircraft within the contiguous U.S. – plus a 225-mile radius beyond the coastline; to global charter of private aircraft accessing thousands of safety-vetted aircraft worldwide through Wheels Up's leading global charter business, Air Partner; to booking on Delta Air Lines' industry-leading commercial network; or hybrid travel utilizing both Wheels Up and Delta. This enables customers to curate their travel trip by trip, and segment by segment, across the widest array of solutions available in the industry. As a part of the new Wheels Up Signature Membership, fliers also have the option to choose which access plan is right for them. The Dynamic Plan is designed for private fliers who prioritize flexibility and value, with dynamic, market-driven pricing based on seasonality, day of week, and destination. Alternatively, the Fixed Plan is tailored to private leisure or corporate fliers who value the consistency and predictability of competitive fixed hourly rates. Under both plans, Signature Members unlock elevated privileges via flight volume and deposit size. Through the company's strategic partnership with Delta Air Lines, members enjoy Delta SkyMiles® Diamond Medallion® Status; can apply funds on deposit toward ticket purchases with Delta; and can save up to 20% on certain Delta fares on select routes when booking through Wheels Up. Signature Members also enjoy exclusive access to the full suite of Wheels Down private events and curated experiences, including marquee activations. Through a growing network of brand partners, Wheels Up offers its community unique opportunities to connect, explore, and experience the best in travel, entertainment, and lifestyle. About Wheels UpWheels Up is a leading provider of on-demand private aviation in the U.S. with a large, diverse fleet and a global network of safety-vetted charter operators, all committed to safety and service. Customers access charter and membership programs and commercial travel benefits through a strategic partnership with Delta Air Lines. Wheels Up also provides cargo services to a range of clients, including individuals and government organizations. With the Wheels Up app and website, members can easily search, book, and fly. For more information, visit www.wheelsup.com. Media Contact:[email protected] SOURCE Wheels Up WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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