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Wheels Up Names rEvolution as Agency of Record for Brand Experiences

1. Wheels Up partners with rEvolution for enhanced customer experiences. 2. New 'Wheels Down' experience series launches at the Masters in April. 3. Fleet modernization includes new Challenger and Phenom aircraft. 4. Partnership aims to boost brand visibility across multiple regions. 5. Wheels Up positioned as a leading lifestyle platform in aviation.

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FAQ

Why Bullish?

The partnership is likely to enhance brand visibility and customer engagement, similar to past strategic marketing partnerships that positively affected company valuations.

How important is it?

Enhancements in customer experience and visibility can significantly influence investor confidence and market interest in Wheels Up.

Why Long Term?

As the partnership develops and expands globally, sustained improvements in customer experience may lead to higher revenue in the long run.

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A strategic partnership to develop best-in-class experiences for Wheels Up fliers March 24, 2025 13:00 ET  | Source: rEvolution Marketing LLC Chicago, Ill., March 24, 2025 (GLOBE NEWSWIRE) -- rEvolution, a global leader in sports marketing, has been named the Agency of Record (AOR) for brand experiences by Wheels Up, one of the world’s leading private aviation companies. The partnership will focus on developing Wheels Down, a unique customer experience series designed to elevate the private aviation lifestyle. rEvolution, with its decades of experience in elevating brand touchpoints and customer engagement through strategic partnership strategies and best-in-class customer programs, will contribute to the overall Wheels Up brand experience strategy and activation, delivering curated events for members and charter customers. The 2025 schedule kicks off with the Wheels Down Clubhouse at the Masters in mid-April at Augusta National. The partnership builds on Wheels Up’s recent announcement of key milestones in its fleet modernization strategy. This includes the addition of two Challenger 300 aircraft, expected to enter service in April, along with two Phenom 300 aircraft featuring refreshed livery and interiors. As part of this ongoing initiative, Wheels Up is also upgrading the interiors and livery of its remaining Phenom 300 fleet, reinforcing its commitment to strategic growth and delivering elevated, reliable experiences for its customers and members. “Wheels Up continues to thrive not only as a leader in private aviation but as a premier lifestyle platform redefining the industry,” said John Rowady, CEO, rEvolution. “Our partnership is built on delivering unsurpassed customer experiences that will enhance brand awareness and engagement across the U.S., Europe, and beyond as Wheels Up continues its global expansion.” “rEvolution has a proven track record in curating aspirational brand experiences that deeply resonate with our audiences,” Kristen Lauria, Chief Marketing Officer, Wheels Up. “As we usher in a new era of private aviation, we are confident that their expertise will play a key role in helping us achieve our vision.” For more information on upcoming Wheels Down experiences, please visit wheelsup.com or contact: Thomas FryVP, CommunicationsThomas.Fry@wheelsup.com About Wheels Up Wheels Up is a leading provider of on-demand private aviation in the U.S. and one of the largest companies in the industry. Wheels Up offers a complete global aviation solution with a large and diverse fleet and a global network of safety vetted charter operators, all backed by an uncompromising commitment to safety and service. Customers can access charter and membership programs, as well as unique commercial travel benefits through a one-of-a-kind, strategic partnership with Delta Air Lines. Wheels Up also offers freight, safety and security solutions and managed services to individuals, industry, government and civil organizations.  Wheels Up is guided by the mission to deliver a premium solution for every customer journey. With the Wheels Up mobile app and website, members and customers have the digital convenience to search, book and fly. For more information, please visit: wheelsup.com. About rEvolution rEvolution is a global, independent and full-service sports marketing agency comprised of industry experts in consulting and business strategy alongside marketing and creative specialists who produce award-winning sponsorship and marketing campaigns for brands and rights holders throughout the sports industry. At scale, it is a one-of-a-kind agency connecting brands to fans that drive business performance. For more information, visit revolutionworld.com. Media Contact at rEvolution: Debbie MazzaDmazza@revolutionworld.com(239) 220-6310 Contact Data Name: Debbie Mazza Email: Dmazza@revolutionworld.com Job Title: Director, Integrated PR

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