When Google Altered Its Ad Rules, Charities Paid the Price
1. Google allows more ads from small rivals, increasing ad costs for nonprofits.
FAQ
Why Bearish?
Rising ad costs can restrict nonprofit budgets, impacting Google's revenue indirectly.
How important is it?
The article highlights shifts in Google’s ad policies that may affect advertiser behavior.
Why Short Term?
Immediate financial strain on nonprofits could reduce their advertising spend quickly.