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Whirlpool Stock Tumbles. How Tariffs Are Crushing This Iconic American Brand. - Barron's

1. WHR faces challenges from Trump's trade policy, impacting its outlook. 2. Second-quarter earnings missed expectations at $1.34 per share. 3. The company's 2025 guidance lowered to $6-$8 per share from $10. 4. Market share decline attributed to Asian competition and tariffs. 5. Weak consumer confidence and housing turnover exacerbate WHR's situation.

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FAQ

Why Bearish?

WHR's significant earnings miss and lowered guidance reflect ongoing struggles. Historical examples show similar tariff impacts lowered profitability, e.g. during trade disputes in 2018-2019.

How important is it?

The article directly discusses WHR's performance and future guidance amidst trade policy effects.

Why Short Term?

Immediate market reactions typically follow earnings reports and guidance changes. Past earnings impacts from macroeconomic uncertainties, like 2020's pandemic, illustrate this.

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