Widmer Brothers Brewing Celebrates 40th Anniversary
1. Tilray's Widmer Brothers Brewing celebrates 40th anniversary with '40 Years of Cheers' campaign. 2. Campaign includes re-release of four iconic beers, starting with Altbier. 3. Limited small-batch quantities will be available in select Portland bars. 4. Widmer Brothers aims to connect with consumers through nostalgic and new offerings. 5. Tilray's strategy focuses on innovative products to enhance brand presence.