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WillScot Named as Presenting Sponsor of Borchetta Bourbon Music City Grand Prix in Partnership with Penske Entertainment Corp.

1. WillScot sponsors Borchetta Bourbon Music City Grand Prix in Nashville. 2. Company provides temporary space solutions for NTT INDYCAR SERIES events. 3. Partnership with Penske Entertainment Corp. enhances brand visibility. 4. Fan Zone installations will elevate the event experience with unique solutions. 5. Discount ticket code promotes engagement and ticket sales for the event.

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FAQ

Why Bullish?

Sponsorship increases visibility and brand alignment with popular events, driving potential revenue growth. Historically, similar partnerships have led to spikes in demand for associated companies.

How important is it?

The event garners substantial attention, improving national brand visibility and customer engagement, which could lead to increased sales.

Why Short Term?

Immediate effects are expected around the event dates, especially with direct fan engagement initiatives.

Related Companies

Penske Entertainment Corp.INDYCARNSS
June 26, 2025 10:02 ET  | Source: WillScot PHOENIX, June 26, 2025 (GLOBE NEWSWIRE) -- WillScot Holdings Corporation (“WillScot” or the “Company”) (Nasdaq: WSC), North America’s leading provider of temporary space solutions, announced its support of the Borchetta Bourbon Music City Grand Prix as a presenting sponsor of the upcoming event, in partnership with Penske Entertainment Corp. Tim Boswell, President and Chief Operating Officer, commented, “As a leading provider of complete, turnkey space solutions for large-scale events, we are thrilled to be the presenting sponsor of the Borchetta Bourbon Music City Grand Prix and the preferred temporary space supplier for NTT INDYCAR SERIES and Indianapolis Motor Speedway (IMS) races for the 2025-2027 seasons, through our partnership with Penske Entertainment Corp.” Boswell added, “This sponsorship and our collaborative partnership demonstrate our commitment to providing innovative space solutions to support professional event operations across North America, delivering a seamless event experience to event organizers, partners, and attendees.” The Borchetta Bourbon Music City Grand Prix presented by WillScot returns to Nashville Superspeedway Labor Day weekend. For the event, WillScot will provide temporary space to support event operations and elevate the fan experience. This includes a Fan Zone installation near the Nashville Superspeedway, comprised of a two-story WillScot FLEX® modular building with an observation viewing deck, a FLEX® modular beverage bar, and other innovative space solutions for fans to enjoy. “We are excited to welcome WillScot to our championship weekend celebration in Nashville,” said Anne Fischgrund, President of the Borchetta Bourbon Music City Grand Prix. “With their support of the NTT INDYCAR SERIES and desire to expand their reach across our region, WillScot is the perfect partner for us. In addition, WillScot’s ability to support a wide range of event needs with their temporary space solutions will help enhance and support the overall experience for our event organizers, partners, and fans at Nashville Superspeedway.” As the presenting sponsor, WillScot encourages fans to use a special ticket discount code, WILLSCOT10 at https://am.ticketmaster.com/nss/buy, to receive a discounted price when purchasing tickets. Single-day tickets will go on sale July 9, with weekend packages available now, as well as weekend seating packages, premium viewing and hospitality options along with camping are now available online. The Borchetta Bourbon Music City Grand Prix presented by WillScot has captivated race fans in Middle Tennessee since 2021 and it continues to serve as a keystone event for the Nashville area. More information about the Borchetta Bourbon Music City Grand Prix can be found by visiting www.musiccitygp.com. About WillScot Listed on the Nasdaq stock exchange under the ticker symbol “WSC,” WillScot is the premier provider of highly innovative and turnkey space solutions in North America. The Company’s comprehensive range of products includes modular office complexes, mobile offices, classrooms, temporary restrooms, portable storage containers, protective buildings and climate-controlled units, and clearspan structures, as well as a curated selection of furnishings, appliances, and other supplementary services, ensuring turnkey solutions for its customers. Headquartered in Phoenix, Arizona, and operating from a network of approximately 260 branch locations and additional drop lots across the United States, Canada, and Mexico, WillScot’s business services are essential for diverse customer segments spanning all sectors of the economy. Additional Information and Where to Find It Additional information can be found on the company's website at www.willscot.com. Contact Information Media inquiries:Juliana WellingJuliana.Welling@willscot.com Investor inquiries:Charlie Wohlhuterinvestors@willscot.com

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