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Wingstop Auctions Off First-Ever Bottle of Their Iconic Ranch, Complete with a Year's Supply

1. Wingstop releases first-ever bottle of ranch, auctioning for a year's supply. 2. Proceeds from the auction will benefit Wingstop Charities. 3. Free Wingstop ranch available on National Ranch Day with promo code. 4. Wingstop's sales grew 36.8% in fiscal 2024, indicating strong market demand. 5. The brand aims to enhance community service through charity initiatives.

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Why Bullish?

The unique auction and promotion create excitement and may boost sales and marketing visibility. Historical examples of limited-edition products have often led to short-term stock price increases in food and beverage companies.

How important is it?

The article emphasizes significant corporate initiatives like the ranch auction, likely to attract media attention and customer engagement, thereby influencing stock value.

Why Short Term?

The immediate promotional activities tie closely to National Ranch Day, creating an instant buzz that can influence sales quickly. Similar past events have shown that promotional campaigns can yield immediate spikes in customer interest and sales volume.

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Fans nationwide can also score a free ranch at Wingstop restaurants on National Ranch Day, /PRNewswire/ -- Wingstop's (NASDAQ: WING) iconic ranch isn't just a dip — it is a fan obsession and one of the flavor brand's most-talked-about menu items. For years, guests have begged for it to be bottled, and now – in honor of National Ranch Day – Wingstop is making history. The brand is auctioning off its first-ever "official" bottle of Wingstop ranch, complete with access to a year's supply of ranch refills. Wingstop is auctioning off its first-ever “official” bottle of their iconic ranch, complete with access to a year’s supply of ranch refills. The winner will receive a certificate of authenticity signed by Wingstop’s Head of Culinary, Chef Larry Bellah. Made fresh in restaurants everyday, Wingstop’s ranch is a true fan favorite. Wingstop ranch delivers a flavorful punch to every chicken wing, tender, sandwich or fry it touches. Made fresh in restaurants everyday, Wingstop's ranch is a true fan favorite. "Wingstop ranch isn't just any dip – it's legendary. We've seen ranch fountains go viral and people cater Wingstop ranch at their weddings. But one of the biggest trends we see is fans begging us to bottle and sell our house made ranch. Now, for the first time ever, we're answering that call," said Wingstop's Chief Revenue Officer, Mark Christenson. "If you're not lucky enough to take home our first official bottle, you can still celebrate National Ranch Day the right way with free ranch at any Wingstop today." The exclusive auction listing can be found at https://www.ebay.com/itm/135605930650, where the highest bidder will secure a year's worth of ranch refills* at their local Wingstop. To add to its value, the winner will receive a certificate of authenticity signed by Wingstop's Head of Culinary, Chef Larry Bellah.All proceeds from the sale will benefit Wingstop Charities, whose mission is to amplify the flavor of local communities through service.For flavor fans across the country, Wingstop is offering a free regular-sized Wingstop ranch by using code "FREERANCH"** at checkout on March 10, when ordering through Wingstop.com or the Wingstop app.*Bidding open from 03/10/2025 to 03/14/2025. Limitations and restrictions apply. See https://www.ebay.com/itm/135605930650 for full details.** Valid only on 03/10/2025 in the US. Not available on third party marketplaces. While supplies last. See Wingstop.com/Offers for full details.About WingstopFounded in 1994 and headquartered in Dallas, TX, Wingstop Inc. (NASDAQ: WING) operates and franchises more than 2,500 locations worldwide. The Wing Experts are dedicated to Serving the World Flavor through an unparalleled guest experience and a best-in-class technology platform, all while offering classic and boneless wings, tenders, and chicken sandwiches, cooked to order and hand sauced-and-tossed in fans' choice of 12 bold, distinctive flavors. Wingstop's menu also features signature sides including fresh-cut, seasoned fries and freshly-made ranch and bleu cheese dips.In fiscal year 2024, Wingstop's system-wide sales increased 36.8% to approximately $4.8 billion, marking the 21st consecutive year of same store sales growth. With a vision of becoming a Top 10 Global Restaurant Brand, Wingstop's system is comprised of corporate-owned restaurants and independent franchisees, or brand partners, who account for approximately 98% of Wingstop's total restaurant count.In 2024, Wingstop secured a place on Ad Age's 'Hottest Brands' list. The Company also earned a spot as one of QSR Magazine's "Best Brands to Work For" and ranked #14 on Entrepreneur Magazine's 'Franchise 500' as one of the fastest-growing franchises. In 2023, Wingstop earned its "Best Places to Work" certification.For more information, visit www.wingstop.com or www.wingstop.com/own-a-wingstop and follow @Wingstop on X, Instagram, Facebook, and TikTok. Learn more about Wingstop's involvement in its local communities at www.wingstopcharities.org. Unless specifically noted otherwise, references to our website addresses, the website addresses of third parties or other references to online content in this press release do not constitute incorporation by reference of the information contained on such website and should not be considered part of this release.Media ContactMaddie Lupori[email protected]SOURCE Wingstop Restaurants Inc. WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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