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Wingstop Expands Support in Response to Natural Disasters in Texas

1. Wingstop is matching relief donations up to $1 million for affected communities. 2. 15% of Texas sales on Family Flavor Day will support the American Red Cross. 3. Wingstop’s system-wide sales rose by 36.8%, signaling strong growth. 4. The company was recognized as one of the 'Hottest Brands' in 2024. 5. Continued community support includes meal deliveries to local organizations.

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FAQ

Why Bullish?

The charitable initiatives reflect a strong community connection and brand loyalty. Historical data shows positive stock performance during community engagement and charitable efforts by other companies.

How important is it?

Community support initiatives typically bolster public perception and can drive immediate revenue growth. Given Wingstop's significant operational presence in Texas, the efforts will likely resonate with local customers, enhancing brand loyalty.

Why Short Term?

Immediate positive sentiment during the ongoing fundraising efforts may boost sales. Past charitable campaigns often lead to short-term increases in stock prices for similar companies.

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Relief efforts will be matched by Wingstop for up to $1 million in contributions , /PRNewswire/ -- Wingstop Inc. (NASDAQ: WING) today announced expanded support for communities, in response to natural disasters in Texas. When ordering through Wingstop.com or the Wingstop app this month, guests can round up to the nearest dollar at checkout, with 100% of donations supporting the American Red Cross Disaster Relief Fund. Donations will not only support Texas, but also provide critical aid across the nation, for up to $1 million in contributions. On July 15, Wingstop will also launch Family Flavor Day — a statewide effort where 15% of sales from all Texas Wingstop restaurants will be donated to the American Red Cross. To amplify the impact, Wingstop will match every donation – dollar for dollar – made through the Round-Up campaign and Family Flavor Day, up to $500,000. "We're heartbroken by the devastation caused by natural disasters sweeping Texas, and we remain grateful for the heroism of first responders in impacted areas," said Wingstop's President & CEO, Michael Skipworth. "Texas is our home, and supporting our people and the communities we serve is the Wingstop Way. We're proud to stand alongside our guests with this effort." In addition to this fundraising initiative, Wingstop will continue supporting affected communities through meal deliveries to local organizations leading on-the-ground relief efforts. About WingstopFounded in 1994 and headquartered in Dallas, TX, Wingstop Inc. (NASDAQ: WING) operates and franchises more than 2,650 locations worldwide. The Wing Experts are dedicated to Serving the World Flavor through an unparalleled guest experience and a best-in-class technology platform, all while offering classic and boneless wings, tenders, and chicken sandwiches, cooked to order and hand sauced-and-tossed in fans' choice of 12 bold, distinctive flavors. Wingstop's menu also features signature sides including seasoned fries and freshly-made ranch and bleu cheese dips. In fiscal year 2024, Wingstop's system-wide sales increased 36.8% to approximately $4.8 billion, marking the 21st consecutive year of same store sales growth. With a vision of becoming a Top 10 Global Restaurant Brand, Wingstop's system is comprised of corporate-owned restaurants and independent franchisees, or brand partners, who account for approximately 98% of Wingstop's total restaurant count. In 2024, Wingstop secured a place on Ad Age's 'Hottest Brands' list. The Company also earned a spot as one of QSR Magazine's "Best Brands to Work For," was recognized by Fast Company as one of the "Most Innovative Companies" and ranked #14 on Entrepreneur Magazine's 'Franchise 500' as one of the fastest-growing franchises. In 2023, Wingstop earned its "Best Places to Work" certification. For more information, visit www.wingstop.com or www.wingstop.com/own-a-wingstop and follow @Wingstop on X, Instagram, Facebook, and TikTok. Learn more about Wingstop's involvement in its local communities at www.wingstopcharities.org. Unless specifically noted otherwise, references to our website addresses, the website addresses of third parties or other references to online content in this press release do not constitute incorporation by reference of the information contained on such website and should not be considered part of this release. SOURCE Wingstop Restaurants Inc. WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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